Wallace

Wallace is an SEC-registered firm that operates a mobile Platform offering tools for constructing and purchasing groups of fractional shares and modified direct‑indexing “strategies” for individual retail investors. The Platform requires users to open and maintain a brokerage account with the designated broker and permits only individual accounts rather than accounts for legal entities.

The firm’s services are self-directed: proprietary algorithms and an AI research tool produce investment-structuring outputs and rebalancing recommendations, but Wallace does not provide personalized advice, does not trade or exercise discretion over user accounts, and users must initiate trades themselves. The Platform supports multiple analysis methods (fundamental, technical, sentiment, and cyclical) and allows users to set weights, rebalance, or modify strategies without completing a firm‑administered risk profile.

Noteworthy aspects include the Platform’s emphasis on fractional-share modified direct indexing and automated weighting by fundamental data, its use of a third‑party broker relationship and bank‑linked fee collection, and the firm’s status as a newly formed platform that reports no regulatory assets under management. The brochure indicates Wallace uses testimonials and endorsements in its advertising, a practice that is relatively uncommon among comparable investment‑manager platforms.