Waller Financial Coaching

Waller Financial Coaching serves individual clients, including high‑net‑worth households, and provides discretionary investment management alongside comprehensive financial planning covering retirement, tax planning, insurance reviews, estate planning facilitation, business planning, and cash‑flow analysis. The firm also offers tax preparation to ongoing planning clients through a third‑party tax provider and delivers written or electronic financial plans with ongoing monitoring.

The firm develops written investment policies with clients and implements portfolios using mutual funds, ETFs, and select individual securities, combining fundamental analysis, top‑down macro assessment, and passive index‑based allocations. It commonly uses sub‑advisors and platform models and manages accounts on a discretionary basis through custodial platforms such as Fidelity/Focus Partners and Betterment Institutional, with periodic reviews and annual asset‑allocation reassessments.

Notable for a single‑advisor, supported firm managing about $90.9 million, Waller Financial explicitly accepts corporate and pension/profit‑sharing clients and coordinates with outside managers and institutional platforms, indicating capacity to work with institutional‑type accounts in addition to individual households. The firm has also adopted operational practices that are less typical for peers of its size — it records client and prospect conversations for quality purposes, has integrated AI tools into clerical and administrative workflows, partners with a law firm to facilitate basic estate documents, and uses third‑party tax and sub‑advisor relationships for specialized services.