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Walter J. Reyna, Inc.

Updated today

Client assets under management

$74,760,000

Clients

313

8% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

104

Very High

Average account size

$238,850

About

Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting to individuals, high‑net‑worth clients, trusts, and retirement plans. The firm manages roughly $74.8 million across several hundred accounts and delivers ongoing portfolio monitoring, reports, and advisory services billed on a percentage‑of‑AUM or hourly basis for consulting work.

The firm’s investment process is fundamentally driven and risk‑focused, employing a tactical, seasonal approach that shifts between heavier equity exposure and heavier fixed‑income exposure roughly five to seven months of the year. Portfolios primarily use exchange‑traded funds for cost efficiency, with mutual funds and individual securities used when warranted, and Reyna provides both ongoing rebalancing and the option to operate under discretionary authority.

What is distinctive is the firm’s combination of roles: its investment adviser representatives are also registered representatives of a broker‑dealer (JW Cole Financial) and hold insurance licenses, and they may receive commissions, 12b‑1 fees, and insurance compensation that can offset advisory fees. The brochure discloses these dual registrations, the potential conflicts of interest they create, and the firm’s compliance procedures (including a Code of Ethics and trade‑preclearance) to monitor personal trading and disclosures, a configuration that is less common among similar supported firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Passive / index investing Active portfolio management

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Fee options

Percentage

$0 - $149,999: 2.00% $150,000 - $499,999: 1.70% $500,000 - $999,999: 1.50% $1,000,000 - $2,499,999: 1.20% $2,500,000 - $4,999,999: 0.85% $5,000,000 - $9,999,999: 0.55% $10,000,000+: 0.50%

Project-based

$250 per hour for pension consulting and financial planning/consulting services.

Other

Account minimum: $100,000

Main office location

Walter J. Reyna, Inc.

5315 N. Mccoll

Mcallen TX 78504, United States

Number of offices

1

Most active in

North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James R

Series 63, Series 65

Mcallen, TX

Walter J. Reyna, Inc.

James Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at J.W. Cole Financial, Inc., Walter J. Reyna, Inc., Lincoln Financial Securities Corp., and Renya Financial. Outside of advisory work, he is a partner at Efraim James, LLC, a real estate development business where he manages accounting and materials selection. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
user avatar

Michael C

CFP®, ChFC®, Series 63, Series 65

Mcallen, TX

Walter J. Reyna, Inc.

Michael Cutbirth is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding the CFP® and ChFC® designations with 30 years of industry experience. His career includes roles at Lincoln Financial Securities Corp and OneAmerica Securities. Outside of investment advisory, he is involved in fixed annuity and Medicare-related insurance sales. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
user avatar

Walter R

CFP®, Series 63

Mcallen, TX

Walter J. Reyna, Inc.

Walter Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding the CFP® designation and Series 63 license, with 41 years of industry experience. He previously worked at Lincoln Financial Securities Corporation for 37 years and has been involved with Walter J. Reyna, Inc. and Reyna Financial since 1984. He serves as a board member of the Rio South Texas Economic Foundation, which focuses on economic development. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting for individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment process that uses a tactical, seasonal approach with primarily exchange-traded funds, offering ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
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