Walter J. Reyna, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting to individuals, high‑net‑worth clients, trusts, and retirement plans. The firm manages roughly $74.8 million across several hundred accounts and delivers ongoing portfolio monitoring, reports, and advisory services billed on a percentage‑of‑AUM or hourly basis for consulting work.
The firm’s investment process is fundamentally driven and risk‑focused, employing a tactical, seasonal approach that shifts between heavier equity exposure and heavier fixed‑income exposure roughly five to seven months of the year. Portfolios primarily use exchange‑traded funds for cost efficiency, with mutual funds and individual securities used when warranted, and Reyna provides both ongoing rebalancing and the option to operate under discretionary authority.
What is distinctive is the firm’s combination of roles: its investment adviser representatives are also registered representatives of a broker‑dealer (JW Cole Financial) and hold insurance licenses, and they may receive commissions, 12b‑1 fees, and insurance compensation that can offset advisory fees. The brochure discloses these dual registrations, the potential conflicts of interest they create, and the firm’s compliance procedures (including a Code of Ethics and trade‑preclearance) to monitor personal trading and disclosures, a configuration that is less common among similar supported firms.
Client services
Expertise
Fee options
$0 - $149,999: 2.00% $150,000 - $499,999: 1.70% $500,000 - $999,999: 1.50% $1,000,000 - $2,499,999: 1.20% $2,500,000 - $4,999,999: 0.85% $5,000,000 - $9,999,999: 0.55% $10,000,000+: 0.50%
$250 per hour for pension consulting and financial planning/consulting services.
Account minimum: $100,000
Main office
5315 N. McColl
McAllen TX 78504
Advisors at this office
3
Most active in
North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
James R
Series 63, Series 65
McAllen, TX
Walter J. Reyna, Inc.
James Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at J.W. Cole Financial, Inc., Walter J. Reyna, Inc., Lincoln Financial Securities Corp., and Renya Financial. Outside of advisory work, he is a partner at Efraim James, LLC, a real estate development business where he manages accounting and materials selection. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.
Michael C
CFP®, ChFC®, Series 63, Series 65
McAllen, TX
Walter J. Reyna, Inc.
Michael Cutbirth is a financial advisor at Walter J. Reyna, Inc. with over 30 years of industry experience. He holds the CFP® and ChFC® designations and has worked at firms including Lincoln Financial Securities Corp and OneAmerica Securities. Outside of his advisory role, he is involved in fixed annuity and Medicare-related insurance sales. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting for individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.
Walter R
CFP®, Series 63
McAllen, TX
Walter J. Reyna, Inc.
Walter Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding the CFP® designation and Series 63 license, with 41 years of industry experience. He previously worked at Lincoln Financial Securities Corporation for 37 years and has been involved with Walter J. Reyna, Inc. and Reyna Financial since 1984. He serves as a board member of the Rio South Texas Economic Foundation, which focuses on economic development. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting for individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment process that uses a tactical, seasonal approach with primarily exchange-traded funds, offering ongoing portfolio monitoring and advisory services.
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