Watch Guard Capital LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Watch Guard Capital LLC provides portfolio management and financial planning services to individual and high‑net‑worth clients. The firm manages roughly $80.7 million across about 147 client accounts and offers asset allocation, investment selection, option income and hedging, and retirement and tax‑oriented planning.
Investment decisions are guided by client Investment Policy Statements and model portfolios, with accounts typically managed on a discretionary basis and reviewed at least quarterly. The firm applies charting, technical, quantitative, and cyclical analysis and implements both long‑ and short‑term trades using tools such as covered calls, cash/margin‑secured puts, and margin borrowing.
Noteworthy among peers, Watch Guard routinely uses borrowing (margin) and derivatives inside separately managed accounts and emphasizes option‑income strategies like covered‑call writing, practices that are uncommon for similarly supported firms. The firm also offers free educational seminars and workshops, manages client assets internally, and primarily recommends Charles Schwab for custody, a combination of features that may influence suitability, execution, and reporting.
Client services
Expertise
Fee options
Up to $4,000 fixed fee for financial planning, negotiable
1% annually, billed monthly (~0.083% per month)
Up to $200 per hour, negotiable
Main office
See officeScottsdale AZ
Advisors at this office
1
Most active in
Arizona · California · Ohio · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Stephen P
CFP®, Series 63, Series 66
Scottsdale, AZ
Watch Guard Capital LLC
Stephen Paluga is a financial advisor with Watch Guard Capital LLC in Scottsdale, AZ, holding the CFP® designation and Series 63 and 66 licenses. He has 16 years of industry experience and serves as a Major in the Arizona Air National Guard, where he has been commissioned since 2012. Paluga joined Watch Guard Capital in 2016 and also worked at Scottsdale Community College in 2018. Watch Guard Capital LLC provides portfolio management and financial planning services to individual and high-net-worth clients. The firm manages approximately $80.7 million across 147 accounts and employs strategies including option income, hedging, and both long- and short-term trades, with a focus on discretionary management guided by client Investment Policy Statements.
Robert S
Series 66
Copley, OH
Watch Guard Capital LLC
Robert Stark is a financial advisor at Watch Guard Capital LLC with 14 years of industry experience. He holds the Series 66 designation and has worked previously at Allworth Financial, AW Securities, and Phillips Financial Advisor. Watch Guard Capital LLC provides portfolio management and financial planning services to individual and high-net-worth clients, managing approximately $80.7 million across 147 accounts. The firm employs a discretionary management approach using charting, technical, quantitative, and cyclical analysis, emphasizing option-income strategies and borrowing techniques that are less common among similar firms.
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