Watts Gwilliam & Company, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$981,300,000
Clients
503
Advisors
9
of 9 employees
About
Watts Gwilliam & Company, LLC manages roughly $1.03 billion across about 500 client relationships and provides discretionary investment supervisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. Its service set includes ongoing portfolio management, financial planning, a division for professionally managed option strategies (Optic Asset Management), and TAMP/sub‑advisory model delivery to other advisers.
The firm emphasizes strategic asset allocation implemented through model portfolios and ongoing monitoring with proactive rebalancing, and it may employ derivatives, margin, and options where suitable to client objectives. It offers several structured and tax‑aware solutions — notably OPTIC option overlays, the Optic Equity Access collar structure, box spread financing techniques, and tax‑loss harvesting/overlay programs — and delivers a tech‑based PATH accumulation program through Betterment for clients preferring primarily electronic servicing.
Watts Gwilliam is notable among similarly sized team firms for sponsoring and managing private pooled vehicles — including an overlay-focused Galaxy Fund and real‑estate funds such as Vista Capital Fund III and IV and Zona UC — and for acting as a private fund adviser and fund sponsor with custody responsibilities for those pooled investments. The brochure also discloses that certain associated persons are licensed insurance agents and that some proprietary financing and overlay strategies can increase leverage and affect billable assets, creating layered fee and conflict considerations that distinguish its business model from many peers.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning services range from $500 to $3,500 for initial plan development; update sessions and follow-up work may require separate arrangements; fees may be waived or credited toward AUM fees
Performance-based fees are charged at the fund level in private investment funds such as Vista Capital Fund III, Vista Capital Fund IV, and Zona UC, LLC; not charged on institutional custodial accounts; these fees may create conflicts of interest
Account minimum: $2,500 minimum annual household fee Minimum fee: Minimum annual household fee of $2,500, which may be waived based on criteria such as anticipated future earnings, additional assets, related accounts, or pro bono activity
Main office
2730 S. Val Vista Dr., Suite 124
Gilbert AZ 85295
Advisors at this office
9
Most active in
Arizona · California · Colorado · Florida · Georgia · Illinois · Massachusetts · Michigan · Minnesota · Nevada · New Mexico · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington
Also doing business as
Optic Asset Management · Watts Gwilliam · Watts Gwilliam & Company, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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