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Watts Gwilliam & Company, LLC

Updated today

Client AUM

$981,300,000

Clients

503

Advisors

9

of 9 employees

About

Watts Gwilliam & Company, LLC manages roughly $1.03 billion across about 500 client relationships and provides discretionary investment supervisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. Its service set includes ongoing portfolio management, financial planning, a division for professionally managed option strategies (Optic Asset Management), and TAMP/sub‑advisory model delivery to other advisers.

The firm emphasizes strategic asset allocation implemented through model portfolios and ongoing monitoring with proactive rebalancing, and it may employ derivatives, margin, and options where suitable to client objectives. It offers several structured and tax‑aware solutions — notably OPTIC option overlays, the Optic Equity Access collar structure, box spread financing techniques, and tax‑loss harvesting/overlay programs — and delivers a tech‑based PATH accumulation program through Betterment for clients preferring primarily electronic servicing.

Watts Gwilliam is notable among similarly sized team firms for sponsoring and managing private pooled vehicles — including an overlay-focused Galaxy Fund and real‑estate funds such as Vista Capital Fund III and IV and Zona UC — and for acting as a private fund adviser and fund sponsor with custody responsibilities for those pooled investments. The brochure also discloses that certain associated persons are licensed insurance agents and that some proprietary financing and overlay strategies can increase leverage and affect billable assets, creating layered fee and conflict considerations that distinguish its business model from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning services range from $500 to $3,500 for initial plan development; update sessions and follow-up work may require separate arrangements; fees may be waived or credited toward AUM fees

Performance-based

Performance-based fees are charged at the fund level in private investment funds such as Vista Capital Fund III, Vista Capital Fund IV, and Zona UC, LLC; not charged on institutional custodial accounts; these fees may create conflicts of interest

Other

Account minimum: $2,500 minimum annual household fee Minimum fee: Minimum annual household fee of $2,500, which may be waived based on criteria such as anticipated future earnings, additional assets, related accounts, or pro bono activity

Main office

2730 S. Val Vista Dr., Suite 124

Gilbert AZ 85295

Advisors at this office

9

Most active in

Arizona · California · Colorado · Florida · Georgia · Illinois · Massachusetts · Michigan · Minnesota · Nevada · New Mexico · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington

Also doing business as

Optic Asset Management · Watts Gwilliam · Watts Gwilliam & Company, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jonathan V

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jonathan Vest is a financial advisor at Watts Gwilliam & Company, LLC with 18 years of industry experience. He holds a Series 65 designation and has been self-employed since 2005. Outside of his advisory work, Vest maintains an active residential real estate license but does not actively pursue real estate sales. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension plans, trusts, estates, charitable organizations, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon while using tactical strategies such as option overlays and collars when appropriate, and offers a range of services including discretionary portfolio management, financial planning, and access to private placement funds.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Benjamin C

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Benjamin Cooper is a financial advisor with Watts Gwilliam & Company, LLC, holding a Series 65 designation and two years of industry experience. His prior work includes roles at Norris Design and Rose Law Group, and he has been involved with Cooper Development Strategies, LLC since 2016. Outside of his advisory work, he manages and consults on real estate investments through several related entities. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, institutional clients, and pooled investment vehicles. The firm focuses on strategic asset allocation with a long-term horizon and utilizes tactical tools such as options overlays and collars, offering discretionary portfolio management and access to private placement funds.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Daniel G

Series 63, Series 65, Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Daniel Gwilliam is a financial advisor with Watts Gwilliam & Company, LLC, holding Series 63, 65, and 66 licenses and bringing 21 years of industry experience. He has been with Watts Gwilliam & Company since 2004 and has prior experience at Merrill Lynch, Pierce, Fenner & Smith Incorporated. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, complementing this approach with tactical tools such as options overlays and margin strategies, and offers discretionary portfolio management, financial planning, and access to private placement funds.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Kimball G

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Kimball Gwilliam is a financial advisor at Watts Gwilliam & Company, LLC with a Series 65 designation and three years of industry experience. He has worked at Watts Gwilliam & Company since 2022 and has prior experience in patient transport, technology services, and education. Watts Gwilliam & Company manages over $1 billion across approximately 500 client relationships, providing discretionary investment supervisory services to individuals, pension plans, trusts, charitable organizations, and corporate entities. The firm focuses on strategic asset allocation using model portfolios and employs structured, tax-aware investment solutions alongside technology-driven programs for clients preferring electronic servicing.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Jeffrey F

Series 63, Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jeffrey Fryer is a financial advisor with Watts Gwilliam & Company, LLC in Gilbert, AZ, holding Series 63 and Series 65 licenses and bringing 17 years of industry experience. He has been with Watts Gwilliam & Company since 2009. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, employing tactical tools such as options overlays and collars, and offers a range of services including discretionary portfolio management, financial planning, sub-advisory services, and access to private placement funds.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Matthew W

Series 63, Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Matthew Willett is a financial advisor with Watts Gwilliam & Company, LLC, holding Series 63 and Series 65 licenses and bringing seven years of industry experience. His career includes roles at Global Retirement Partners, WealthPlan Advisors, Charles Schwab, and Bank of America Merrill Lynch. Watts Gwilliam & Company manages over $1 billion across approximately 500 client relationships, offering discretionary investment supervisory services to individuals, pension plans, trusts, charitable organizations, and corporate entities. The firm employs strategic asset allocation through model portfolios, utilizes option strategies and tax-aware solutions, and sponsors private pooled funds with custody responsibilities.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

David W

Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

David Watts is a financial advisor at Watts Gwilliam & Company, LLC in Gilbert, AZ, holding a Series 66 designation with 27 years of industry experience. He has been with Watts Gwilliam & Company since 2004. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, utilizing tactical tools such as options overlays and margin strategies, and offers specialized services including private pooled vehicles and an ETF-based accumulation platform.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Jeffrey W

Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jeffrey Watts is a financial advisor with Watts Gwilliam & Company, LLC in Gilbert, AZ. He holds a Series 66 designation and has 21 years of industry experience, including over two decades at his current firm. Watts Gwilliam & Company is a team-based registered investment adviser serving a range of clients including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon while utilizing tactical tools such as options overlays and collars, and offers specialized programs including private pooled vehicles and an ETF-based accumulation platform.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
user avatar

Zhenhua Y

Series 63, Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Zhenhua Yuan is a financial advisor at Watts Gwilliam & Company, LLC with 11 years of industry experience. He holds Series 63 and Series 66 designations and has previously worked at Bank of America and Merrill. Yuan has been with Watts Gwilliam since 2021. Watts Gwilliam & Company manages over $1 billion across approximately 500 client relationships, offering discretionary investment supervisory services to a range of clients including high-net-worth individuals, pension plans, trusts, and charitable organizations. The firm focuses on strategic asset allocation through model portfolios and employs specialized option strategies and tax-aware solutions, along with managing private pooled investment vehicles.

Options & derivatives strategies Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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