Wayne Financial LLC

Wayne Financial LLC is an SEC-registered investment adviser that, as of December 2025, managed about $15.96 million for roughly 15 clients with a single advisory professional. The firm provides ongoing discretionary portfolio management and financial planning, preparing individualized Investment Policy Statements and also offering insurance sales and services (including life insurance and fixed annuities).

The firm primarily recommends equities and ETFs and uses a mix of analytical approaches—charting, cyclical, fundamental, modern portfolio theory, quantitative, and technical analysis—while generally pursuing a long-term trading strategy. Investment decisions are implemented under the client’s IPS and are typically executed on a discretionary basis with regular monitoring and custodian-provided account reporting.

Noteworthy distinctions include its registration and active role as an insurance agency: Wayne Financial sells insurance products for commission and discloses additional compensation and non-cash benefits received through independent marketing organizations, a potential conflict the firm addresses in disclosure and supervision. As a small adviser with no stated account minimums and a limited client roster, the firm requires the use of Schwab Institutional as custodian and documents standing authorizations for direct fee deduction and transfers.