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WE Financial Group

Updated today

Client assets under management

$127,435,763

Clients

140

31% high-net-worth

Advisors

4

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

35

Low

Average account size

$910,255

About

We Financial Group serves individual and high‑net‑worth clients with discretionary investment management, financial planning, and estate‑planning support, delivered through customized investment policies and ongoing portfolio supervision. The firm also offers educational seminars and workshops on personal finance and investing for clients and broader audiences.

Its investment process begins with personal discussions to set goals and an investment policy, and it employs a mix of fundamental, technical, and cyclical analysis while implementing long‑term, short‑term and trading strategies, tax‑loss harvesting, and occasional short sales. When appropriate, the firm directs client assets to third‑party managers and conducts annual due diligence on outside managers, including technology‑oriented and options‑focused providers.

The brochure discloses features that are less common among peers: the firm conducts sponsored or fee‑based workshops and uses endorsements and client testimonials in its advertising. It also provides access to options‑based products and box‑spread strategies through recommended managers, an approach that differentiates its investment toolkit from many similarly sized advisory firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Estate planning

Expertise

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting

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Fee options

Fixed

Estate planning fees such as Trust-based plan: $1,990; Additional flat fee $400 for CitizenMint services

Project-based

Up to $400 per hour for financial planning services

Other

Minimum fee: $5,000 minimum per year plus 0.7% of assets under management (tiered fee schedule applies)

Main office location

WE Financial Group

447 Sutter St, Suite 506 1493

San Francisco CA 94108, United States

Number of offices

1

Most active in

New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Smara S

Series 65

East Windsor, NJ

WE Financial Group

Smara Savoy is a financial advisor at WE Financial Group with a Series 65 credential and one year of industry experience. Prior to joining WE Financial Group, Savoy worked at Oui Financial and was self-employed. Before transitioning to finance, Savoy spent nine years at Nestlé USA. WE Financial Group provides discretionary investment management, financial planning, and estate-planning coordination for individual and high-net-worth clients. The firm employs a blend of fundamental, technical, and cyclical analysis, utilizing both long-term and short-term strategies, including options-based approaches and third-party managers.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting
user avatar

Guillaume D

Series 65

San Francisco, CA

WE Financial Group

Guillaume Decalf is a financial advisor at WE Financial Group with seven years of industry experience. He holds a Series 65 designation and has worked at Bluegrasshopper, Oui Financial, and Fitbit. Outside of his advisory role, he provides product feedback and strategic recommendations for several technology and marketing platforms, including Blue Grasshopper and an AI meeting script platform. WE Financial Group offers discretionary investment management, financial planning, and estate-planning coordination for individual and high-net-worth clients. The firm employs a blend of fundamental, technical, and cyclical analysis with both long- and short-term strategies, including options-based approaches and third-party manager engagements.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting
user avatar

Nicolas B

Series 65

San Francisco, CA

WE Financial Group

Nicolas Benit is a financial advisor at WE Financial Group with a Series 65 designation and experience in financial services since 2014. His prior roles include positions at Banque Courtois and La Banque Postale, and he is the owner and director of SASU GESTPAT, a financial advisory business in France focused on helping clients with financial planning. WE Financial Group provides discretionary investment management, financial planning, and estate-planning coordination for individual and high-net-worth clients. The firm employs a blend of fundamental, technical, and cyclical analysis, utilizes complex option strategies, and offers educational workshops alongside its investment services.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting
user avatar

Lindsey S

CFP®, Series 65

San Francisco, CA

WE Financial Group

Lindsey Swanson is a CFP® professional with six years of industry experience, currently serving at WE Financial Group. Her prior roles include positions at Brio Financial Group, Real Estate Wealth Planning, and several other financial firms. Outside of advising, she has been involved with Scoops of Vanilla, indicating entrepreneurial activity beyond finance. WE Financial Group provides discretionary investment management, financial planning, and estate-planning coordination primarily for individual and high-net-worth clients. The firm employs a combination of fundamental, technical, and cyclical analysis, utilizing both long- and short-term strategies, including options-based approaches and third-party managers for specialized mandates.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting
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