Wealth Planning Advisors LLC logo

Wealth Planning Advisors LLC

Updated today

Client assets under management

$41,502,380

Clients

112

10% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

37

Low

Average account size

$370,557

About

Wealth Planning Advisors LLC is a fee‑only advisory firm that serves individual clients and employer plan sponsors, offering investment management, combined and standalone financial planning, retirement plan consulting, and educational seminars. The firm also provides tax preparation, bookkeeping, and payroll services indirectly through an affiliated accounting business.

The firm delivers integrated planning and portfolio management by developing individualized investment policies and asset allocation targets, managing portfolios primarily with stocks, bonds, mutual funds, and ETFs, and offering socially conscious options when requested. Advice may be given on a discretionary or non‑discretionary basis, with periodic account reviews and an emphasis on long‑term allocation and tax efficiency informed by Modern Portfolio Theory.

Noteworthy elements disclosed in the brochure include the firm’s relationship with an affiliated accounting entity (Preece Accounting Services LLC) that provides tax and bookkeeping services and from which the firm’s principal receives compensation, a potential conflict the firm discloses and says it mitigates. The firm also conducts public and organizational educational seminars—an offering that is less common among peers—and discloses the principal’s substantial outside accounting responsibilities during tax season as an operational consideration for clients.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy

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Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,000+: 0.50%

Other

Minimum fee: $3,000/year for Combined Financial Planning and Investment Management Services (billed as $250/month), which is the minimum fee or the applicable AUM fee, whichever is greater Fee-only: Fixed fees for Project-Based Financial Planning ranging from $500 to $25,000, negotiable

Main office location

Wealth Planning Advisors LLC

Stoughton WI, United States

Number of offices

4

Most active in

Arizona · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brooks L

ChFC®, Series 63, Series 65

Oracle, AZ

Wealth Planning Advisors LLC

Brooks Larson is a financial advisor with Wealth Planning Advisors LLC, holding the ChFC® designation and Series 63 and 65 licenses, with 13 years of industry experience. He has operated his own firm, Brooks Larson, LLC, since 1994 and has been self-employed in financial planning since 1991. Larson is involved in a family estate planning LLC unrelated to real estate transactions. Wealth Planning Advisors LLC is a small, fee-only advisory practice serving individual investors and employer plan sponsors. The firm provides investment management, financial planning, retirement-plan consulting, and educational seminars, with additional tax, bookkeeping, and payroll services offered through an affiliated accounting entity.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
user avatar

Joseph H

Series 65

Stoughton, WI

Wealth Planning Advisors LLC

Joseph Hoffart is a financial advisor at Wealth Planning Advisors LLC in Stoughton, WI. He holds a Series 65 designation and has been with the firm since 2025. Prior to joining Wealth Planning Advisors, he worked at the University of Wisconsin - Eau Claire and in retail and education roles. Wealth Planning Advisors LLC is a small, fee-only advisory practice serving individual investors and employer plan sponsors. The firm offers investment management, financial planning, retirement-plan consulting, and educational seminars, with an affiliated accounting business providing tax, bookkeeping, and payroll services. Their investment approach emphasizes asset allocation and Modern Portfolio Theory, utilizing stocks, bonds, mutual funds, and ETFs, including passive and ESG strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
user avatar

Austin P

CFP®, Series 63, Series 65

Stoughton, WI

Wealth Planning Advisors LLC

Austin Preece is a CFP® with seven years of experience in financial advising, currently affiliated with Wealth Planning Advisors LLC. His prior roles include positions at CliftonLarsonAllen Wealth Advisors, Primerica, and Brooks Larson Wealth Management. Outside of finance, he works as a bartender at Helix Wine, Craft Bar & Cafe in Altoona, WI. Wealth Planning Advisors LLC is a small, fee-only advisory firm serving individual investors and employer plan sponsors. The firm offers investment management, financial planning, retirement-plan consulting, and educational seminars, with an emphasis on asset allocation and Modern Portfolio Theory using a range of investment vehicles including ESG-oriented strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
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