Novi, MI Office

Wealthcare Advisory Partners LLC provides investment advisory and financial planning services to a mix of individuals, high‑net‑worth clients, trusts, estates, retirement plans, charitable organizations and businesses. Services include discretionary and non‑discretionary portfolio management, standalone financial planning, and retirement plan advisory work that can include ERISA 3(21) and 3(38) investment oversight and vendor analysis.

The firm’s investment work is framed around a goals‑based financial advising discipline that incorporates patented Wealthcare software and a behavioral economics framework to align client preferences with plausible long‑term strategies. Its evidence‑based process uses proprietary quantitative metrics (for example, a Wealthcare Skill Index and the Growth Conditions Index) alongside fundamental, technical and behavioral analysis, and it implements both passive index‑tracking and active manager allocations as well as dynamic rebalancing when appropriate.

Wealthcare is an enterprise‑scale advisor with several institutional and corporate affiliations (including common ownership with Wealthcare Capital Management and ties to Sammons Financial Group) and participates in multiple custodial and platform relationships (e.g., LPL, Schwab, Pershing, Fidelity, AssetMark and others). Distinctive operational features in the brochure include its use of third‑party alternative‑investment platforms and private fund constructs (including access to DSTs and multi‑manager private strategies), a wrap‑fee program and the fact that some advisory personnel also operate in broker‑dealer and insurance capacities — arrangements the firm discloses and addresses through oversight and written policies.