Onalaska, WI Office

WealthPLAN Partners provides financial planning, investment management, retirement plan consulting and related consulting to individuals, high‑net‑worth clients, and institutional clients such as foundations, nonprofits, and pension/qualified plans. Offerings described in the brochure include discretionary portfolio management, variable annuity management, held‑away account management via a Pontera arrangement, and an automated ETF‑based option through Schwab’s Institutional Intelligent Portfolios.

The firm describes an investment approach it terms “Strategy Diversification,” allocating across mutual funds, ETFs, individual securities and alternative strategies to address volatility, and generally manages client accounts on a discretionary basis with ongoing monitoring and periodic rebalancing. Representatives may use margin, options and other derivative strategies in certain separately managed accounts, employ third‑party sub‑advisers and model portfolios, and use automated rebalancing and tax‑loss harvesting tools for eligible accounts.

WealthPLAN Partners has several atypical affiliations and business overlaps disclosed in its brochure: certain owners are affiliated with an SEC‑registered affiliate adviser (WealthPLAN Investment Management) and the firm discloses referral compensation for retirement plan consulting clients, many representatives are registered representatives of the Osaic Wealth broker‑dealer and licensed insurance agents, and some representatives are Certified Public Accountants who also provide separate accounting and tax services. The brochure also discloses that the firm operates multiple offices, participates in custodian and platform programs that provide loans, marketing reimbursements and non‑cash benefits (e.g., from Osaic Wealth, Schwab and Orion), and uses platforms such as Pontera and Schwab IIP to deliver managed and held‑away services.