Wellfull logo

Wellfull

Updated today

Client assets under management

$780,534,613

Clients

784

37% high-net-worth

Advisors

11

of 14 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

71

High

Average account size

$995,580

About

Wellfull (Bernardo Wealth Planning, LLC) serves individuals, families, trusts, retirement plans, and other organizations, providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services through an affiliated entity. As of December 31, 2025 the firm reported roughly $866 million in discretionary assets under management and works with clients both on implementation and on a non-discretionary basis for certain services.

The firm treats financial planning as the cornerstone of its investment work, using client interviews and a risk-assessment questionnaire to develop written plans that guide discretionary asset management and ongoing reviews. Portfolios are managed using model-based asset allocation applied pari passu across accounts, drawing on multiple analysis methods (fundamental, technical, charting, cyclical), with the ability to use third-party managers or create custom strategies when tax or other client-specific considerations warrant.

Wellfull is notable for its affiliated role as manager and sponsor of a series of pooled private investment vehicles (the “B Capital” funds), which the firm offers to appropriate investors on a non-discretionary, private-placement basis and which are governed by separate offering documents. The firm also discloses that some professionals are separately licensed insurance agents and that an affiliated tax advisory provides accounting and tax services—relationships the brochure identifies as potential conflicts of interest and that the firm says it seeks to mitigate through disclosure and compliance procedures.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Fixed annual fees may be determined in limited complex family wealth cases; amount negotiable

Percentage

0.00% to 2.00% per annum (negotiable, based on account size, complexity, and other factors)

Performance-based

Performance-based fees may be charged by certain pooled investment vehicles (B Capital Funds) per their private placement memorandums; not charged to asset management clients

Other

Account minimum: $250,000 Minimum fee: Fixed annual fees may be charged in very limited circumstances for asset management and/or ongoing financial planning services; amounts are negotiable and not predetermined Fee-only: Financial planning fees may be charged separately; fees generally integrated into asset management fee depending on complexity and time involved

Main office location

Wellfull

272 Ruth Road

Harleysville PA 19438, United States

Number of offices

1

Most active in

California · Colorado · Delaware · Florida · New Jersey · New York · Pennsylvania · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brock H

CFP®, Series 66

Harleysville, PA

Wellfull

Brock Hewitt is a CFP® professional at Wellfull with three years of industry experience. He has worked at multiple firms, including Bernardo Wealth Planning, Cambridge Investment Research, Cetera, and Commonwealth Financial Network. His background also includes roles outside finance, such as positions at Liberty University and Plumstead Christian School. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services through an affiliated entity. The firm uses a client-centered financial planning approach to guide investment management and offers model-based asset allocation combined with multiple analysis methods and access to private investment vehicles.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Rose B

Series 66

Harleysville, PA

Wellfull

Rose Bernardo is a financial advisor with Wellfull, holding a Series 66 designation and 21 years of industry experience. She has worked at firms including Morgan Stanley Smith Barney and Purshe Kaplan Sterling Investments, and she currently serves as COO of a startup technology company, OnBord, Inc. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, and retirement plan consulting. The firm emphasizes comprehensive financial planning and employs model-based asset allocation across accounts, also managing pooled private investment vehicles available to qualified investors.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Matthew H

CFA®, Series 63

Harleysville, PA

Wellfull

Matthew Haraburda is a CFA® charterholder with six years of industry experience. He currently works at Wellfull and previously held roles at Bernardo Wealth Planning, Fortress Investment Group, Radcliffe Group, and Morgan Stanley. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services through an affiliated entity. The firm emphasizes financial planning as the basis for its investment approach and manages portfolios using model-based asset allocation combined with multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Michele H

CFP®

Harleysville, PA

Wellfull

Michele Hewitt is a CFP® professional with three years of industry experience, currently affiliated with Wellfull. She previously worked at Bernardo Wealth Planning, Wescott Financial Advisory Group, and Asset Planning Services. Outside of her advisory role, she owns rental properties. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, and retirement plan consulting. The firm emphasizes financial planning as the basis for its investment approach and manages portfolios using model-based asset allocation across multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Victoria W

Series 65

Harleysville, PA

Wellfull

Victoria Williams is a financial advisor at Wellfull with two years of industry experience and holds a Series 65 designation. She has worked at Bernardo Wealth Planning since 2023 and has held prior positions at Messiah University and Crocs. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services. The firm emphasizes financial planning as the foundation for its investment approach and manages portfolios using model-based asset allocation combined with multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Martha P

CFP®

Harleysville, PA

Wellfull

Martha Pope is a CFP® professional with three years of industry experience, currently serving at Wellfull (Bernardo Wealth Planning, LLC). She has been with Bernardo Wealth Planning since 2019 and previously worked with the Gift of Life Donor Program. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services through an affiliated entity. The firm emphasizes financial planning as the foundation for its investment approach and manages portfolios using model-based asset allocation combined with multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Anthony B

Series 63, Series 65

Harleysville, PA

Wellfull

Anthony Bernardo Jr Jr. is a financial advisor with Wellfull, holding Series 63 and Series 65 licenses and bringing 45 years of industry experience. His career includes roles at Bernardo Wealth Partners LLC, Purshe Kaplan Sterling Investments, and Morgan Stanley, among others. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by offering financial planning, discretionary portfolio management, and retirement plan consulting, with additional tax and accounting services through an affiliated entity. The firm manages roughly $866 million in discretionary assets and applies a model-based asset allocation approach that incorporates various analysis methods and custom strategies tailored to client needs.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Matthew R

CFP®, Series 63, Series 66

Harleysville, PA

Wellfull

Matthew Rittenhouse is a CFP® with 23 years of industry experience, currently affiliated with Wellfull. He previously worked at MML Investors Services, Inc. and Whipple & Associates / MassMutual Life Insurance Company for 13 years before joining Bernardo Wealth Planning LLC. Outside of his advisory role, he provides technical and compliance support as an independent contractor. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by offering financial planning, discretionary portfolio management, retirement plan consulting, and tax and accounting services through an affiliated entity. The firm emphasizes financial planning as the basis for its investment approach and manages portfolios using model-based asset allocation informed by multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Lisa L

Series 66

Harleysville, PA

Wellfull

Lisa Leatherman is a financial advisor at Wellfull with 25 years of industry experience and holds a Series 66 designation. She has worked at Bernardo Wealth Planning since 2021, and previously spent 16 years at Cetera Financial Specialists LLC and 21 years at Seitz & Leatherman LLC. In addition to her advisory role, Leatherman serves as president of DUNLAPSLK, an accounting practice. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services through an affiliated entity. The firm manages approximately $866 million in discretionary assets and emphasizes financial planning as the basis for its model-based asset allocation approach.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Lance R

Series 66

Harleysville, PA

Wellfull

Lance Rosina is a financial advisor at Wellfull with 11 years of industry experience. He holds a Series 66 designation and previously worked at Bernardo Wealth Planning LLC and Stifel Financial Corp. Rosina serves as a board member for the Fellowship of Christian Athletes, providing oversight for Bucks County FCA groups. Wellfull serves individuals, families, trusts, retirement plans, and other organizations with financial planning, discretionary portfolio management, and retirement plan consulting. The firm emphasizes financial planning as the foundation for its investment approach and manages portfolios using model-based asset allocation alongside multiple analysis methods.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Nicholas B

CFP®, Series 66

Harleysville, PA

Wellfull

Nicholas Bernardo is a CFP® professional with 19 years of industry experience, currently serving at Wellfull. His career includes roles at Morgan Stanley from 2009 to 2016 and founding Bernardo Wealth Planning in 2017. Outside of advisory work, he is involved in technology product development through a partnership with OnBord. Wellfull serves individuals, families, trusts, retirement plans, and other organizations by providing financial planning, discretionary portfolio management, retirement plan consulting, and access to tax and accounting services. The firm employs model-based asset allocation guided by comprehensive financial plans and manages approximately $866 million in discretionary assets as of the end of 2025.

Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
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