Werner & C0. Ria, Pllc

Werner & Co. RIA, PLLC is a state-registered investment adviser that provides portfolio management and financial planning to individuals, businesses, non-profits and retirement plans. The firm offers ongoing, fee-based advisory services and reported roughly $27.3 million in assets under management as of December 31, 2024.

The adviser operates under a non-discretionary model, using fundamental analysis to recommend exchange-listed stocks, mutual funds, index funds, ETFs, stock options and bonds, with a preference for no-load funds and an explicit policy against margin or leveraged products. Clients receive quarterly reviews and written reports, retain final trading authority, and authorize fee deductions through their custodian with fees charged in arrears.

Distinctive features include that the firm reports all assets under management on a non-discretionary basis, a practice that is uncommon among independent advisers, and a strong operational tie to a particular broker-dealer platform: the adviser recommends and generally requires clients to custody with Altruist Financial LLC to achieve stated operating efficiencies and access its research tools while disclosing no formal affiliation. The firm’s principal has a long career as a CPA and holds Personal Financial Specialist credentials, and the adviser emphasizes low-cost mutual fund allocations and client access to custodian-provided research.