WesCal Wealth LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
WesCal Wealth LLC provides ongoing discretionary portfolio management and one-time financial planning to a very small roster of individual clients, managing about $7 million in discretionary assets across three accounts. The firm documents client goals and risk tolerance in individualized Investment Policy Statements and may also direct clients to third-party advisers as part of its service offering.
WesCal’s investment approach emphasizes ETF-centric portfolios constructed using modern portfolio theory, fundamental and cyclical analysis, and a long‑term trading orientation, with regular portfolio monitoring and quarterly reviews. The firm typically requires clients to custody assets at Interactive Brokers or Altruist Financial, uses model allocations tailored to client restrictions, and seeks discretionary authority to implement trades on clients’ behalf.
Distinctive aspects disclosed in the brochure include the firm’s principal activity as a licensed insurance agent and acceptance of commissions for insurance product sales, which the firm identifies as a potential conflict of interest and discloses to clients. The adviser also discloses fee-sharing arrangements with a named third‑party manager and the potential to receive research or other soft‑dollar benefits from custodians, practices that are less common among peers of its size.
Client services
Expertise
Fee options
$1 - $1,000,000: 0.70% $1,000,001 - $2,000,000: 0.60% $2,000,001 - $5,000,000: 0.50% $5,000,001 - $10,000,000: 0.40% $10,000,001 - $25,000,000: 0.20% $25,000,001 - AND UP: 0.10%
$100 to $250 per hour
Main office
Palos Verdes Estates CA
Advisors at this office
1
Most active in
California
Also doing business as
Lunova Wealth Advisory · Wescal Wealth LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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