West Financial Strategies, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$118,345,791
Clients
137
Advisors
2
of 3 employees
About
West Financial Strategies provides personalized, fee‑only investment management and financial planning advice to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses, managing roughly $121 million in discretionary client assets. The firm operates with a two‑advisor team and documents client goals through written investment policy statements and tailored agreements.
Its investment approach uses strategic asset allocation with a core‑and‑satellite structure—passive index and ETF funds typically form the core while actively managed funds and individual securities serve as satellites—and portfolios are globally diversified to address risk. The firm also discloses that it may employ long‑term margin (borrowing) in separately managed accounts and option writing where appropriate, and it accepts limited trading authority to implement client objectives.
West Financial Strategies is affiliated with an accounting and tax practice (M. Lee West, CPA, P.A.), referring tax and formal planning work to that related firm and, for clients with account balances over $500,000, paying associated accounting or tax fees on the client’s behalf, a relationship structure that is less common among peers. The firm recently reported regulatory assets above $100 million and transitioned to SEC registration, maintains client custody with independent custodians, and does not vote client proxies.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,000 - $2,000,000: 0.80% annually (0.20% quarterly) $2,000,000+: 0.50% annually (0.125% quarterly)
Account minimum: $100,000 Fee-only: Firm is strictly fee-only, no commissions or performance fees.
Main office
301 Court Square
Sanford NC 27330
Advisors at this office
2
Most active in
North Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Milton W
CFP®
Sanford, NC
West Financial Strategies, Inc.
Milton West is a CFP® professional with 25 years of experience in financial advising. He has been with West Financial Strategies, Inc. since 1998 and also serves as the president and sole owner of M. Lee West, CPA, P.A., a CPA firm he founded in 1986. Outside of his advisory role, he is a managing partner in a company that holds title to a motorboat and boat slip. West Financial Strategies provides personalized financial planning and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic asset-allocation approach using passive index funds and ETFs as the core, complemented by selective active funds and securities, managing approximately $106 million in discretionary assets.
Charles V
PFS™
Sanford, NC
West Financial Strategies, Inc.
Charles Von Canon is a PFS™ credentialed financial advisor with 24 years of industry experience. He has been with West Financial Strategies, Inc. since 1998 and is also vice-president and manager at M. Lee West, CPA, a CPA firm. West Financial Strategies provides personalized financial planning and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses a strategic asset-allocation approach combining passive index funds and ETFs with selective active funds and securities, managing approximately $106 million in discretionary assets.
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