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Western Financial Corporation

Updated today

Client AUM

$368,729,666

Clients

171

Advisors

3

across 2 offices

About

Western Financial Corporation is an SEC-registered investment adviser that provides customized portfolio management, retirement-plan consulting and plan-level investment services, and financial planning to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans and participants. Its written disclosures show it manages customized portfolios on an ongoing basis and offers both plan-level consulting (non-discretionary) and discretionary plan management through its Western Retirement Plan Program.

The firm relies on a systematic, rules-based investment process that begins with universe screening and a relative-strength (momentum) ranking methodology to inform equity selection, and it pairs those equity sleeves with diversified fixed-income and ETF strategies (including ADRs for international exposure). WFC offers both discretionary and non-discretionary arrangements and makes available tax‑sensitive rebalancing elections that can defer realization of gains but also permit portfolio allocations to deviate from targets.

Founded in 1971 and having transitioned from a broker‑dealer to add RIA services, the firm operates with a small advisory team managing over $400 million in discretionary assets for roughly 170 clients, producing a relatively high assets‑per‑advisor and assets‑per‑client profile. Distinctive features in its brochure include the explicit practice of providing plan‑level 3(38)-style discretionary services alongside 3(21) consulting, a stated policy to avoid making rollover recommendations to mitigate conflicts of interest, and a tiered approach to including or contracting financial planning depending on a client’s asset level.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Active portfolio management Concentrated stock management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Retired Founder/Business Owner

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Fee options

Fixed

Financial planning fees typically ranging from $1,200 to $5,000 when billed separately

Percentage

$0 - $250,000: 2.00% $250,001 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.50% $10,000,000 - Above: 0.30%

Project-based

Financial planning fees ranging from $150 to $500 per hour when billed separately

Other

Account minimum: $250,000 Minimum fee: $2,000 minimum annual fee per retirement plan under Western Retirement Plan Program (WRPP) services Fee-only: Financial planning fees ranging from $1,000 minimum to $5,000 fixed fee or $150 to $500 per hour when not included in advisory relationship

Main office

See office

13400 Sabre Springs Parkway, Ste. 170

San Diego CA 92128

Advisors at this office

1

Most active in

California · Idaho · Nevada · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven L

Series 63, Series 65

Eagle, ID

Western Financial Corporation

Steven Levenson is a financial advisor at Western Financial Corporation with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Western Financial Corporation in multiple periods since 2017, with prior roles at Clearwater Analytics, YCharts, Inc., and Northern Arizona University. Western Financial Corporation is an SEC-registered investment adviser offering customized portfolio management, retirement-plan consulting, and financial planning services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm uses a systematic, rules-based investment approach combining relative-strength equity selection with diversified fixed-income and ETF strategies, and provides both discretionary and non-discretionary investment arrangements.

Tax-loss harvesting Active portfolio management Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Sandie T

Series 63, Series 66

San Diego, CA

Western Financial Corporation

Sandie Turley is a financial advisor at Western Financial Corporation with 27 years of industry experience. She holds Series 63 and Series 66 designations. Her work history includes roles at Rivulet Media, Inc. and operating S. Turley & Co. LLC since 2012. Western Financial Corporation is an SEC-registered investment adviser offering customized portfolio management, retirement-plan consulting, and financial planning services to individuals, trusts, small businesses, and retirement plans. The firm employs a systematic, rules-based investment approach that combines relative-strength equity selection with diversified fixed-income and ETF strategies, managing over $400 million in discretionary assets for approximately 170 clients.

Tax-loss harvesting Active portfolio management Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Richard L

Series 66

Eagle, ID

Western Financial Corporation

Richard Levenson is a financial advisor with Western Financial Corporation, holding a Series 66 designation and 39 years of industry experience. He has worked at Western Financial Corporation since 1987. Outside of his advisory role, he manages an online retail apparel business, Levenson Apparel, LLC, operating as RSL Western Wear. Western Financial Corporation is an SEC-registered investment adviser that provides customized portfolio management, retirement-plan consulting, and financial planning to individuals, trusts, charitable organizations, and small businesses. The firm uses a systematic, rules-based investment process combining equity selection with diversified fixed-income and ETF strategies, offering both discretionary and non-discretionary services.

Tax-loss harvesting Active portfolio management Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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