Sunnyside, WA E. Franklin Office

White & Company Financial Planning, Inc. provides fee-only financial planning and discretionary investment management to individuals, high-net-worth individuals, trusts, and estates. The firm delivers written financial plans and ongoing portfolio management, and in some cases serves as trustee or personal representative for clients, which can give it custody over trust or estate accounts.

Investment decisions are governed by client-specific investment policy statements and an asset-allocation approach that blends passively managed index and exchange-traded funds with actively managed funds where appropriate, using fundamental analysis and periodic rebalancing. Financial planning engagements are typically delivered as standalone written plans (billed hourly), while managed accounts are reviewed on a quarterly or annual basis and adjusted to match changing goals and risk tolerance.

What distinguishes the firm from many peers is its affiliation with White & Company, PC, an accounting firm: the advisory shareholders also own the accounting practice, the firms share office space and support staff, and certain advisers split time between the two entities, creating routine cross-referral opportunities and disclosed conflicts of interest. The firm also requires clients to custody assets at its recommended broker-dealer for trade execution and manages roughly $150 million across about 300 client relationships with a small advisory team.