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Whitley Financial, LLC

Updated today

Client AUM

$5,870,740

Clients

29

Advisors

1

of 1 employees

About

Whitley Financial provides discretionary investment management and financial planning to individuals, high net worth individuals, trusts, estates, and small businesses. The firm reports managing approximately $5.9 million in client assets across roughly 29 client relationships.

Portfolios are constructed using ETFs, mutual funds, individual stocks and bonds and the firm employs both fundamental and technical analysis with a primarily long-term orientation while permitting shorter-term trades as needed. Financial planning and consulting are offered on hourly or fixed-fee terms, and the firm states its fiduciary commitment to clients.

The principal maintains an active insurance license and may receive commission-based compensation for insurance products; the brochure discloses these commissions are separate from advisory fees and that the insurance activity occupies under 10% of the principal’s time, creating a potential conflict of interest. The firm also participates in an institutional platform relationship with a national custodian that provides software and economic benefits, a relationship the firm discloses may influence custodian recommendations.

Client services

Financial planning Portfolio management

Expertise

General retirement planning

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Fee options

Fixed

Fixed fees based on expected hours to complete financial planning engagement; negotiable

Percentage

$0+: 0.50% annually +: up to 1.50% annually

Project-based

Up to $250 per hour

Main office

Harrisburg NC

Advisors at this office

1

Most active in

North Carolina · Texas

Also doing business as

Whitley Financial LLC · Whitley Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

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