Whitman Financial Services, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Whitman Financial Services provides financial planning and consulting to individuals — including trusts, estates, retirement plans and certain high‑net‑worth clients — rather than offering discretionary portfolio management or custody of client assets. Engagements range from comprehensive plans covering retirement, estate, tax and investment matters to limited-scope consulting, with periodic reviews and implementation coordination handled through separate arrangements.
The firm’s approach relies on fundamental analysis and the selection of mutual funds and exchange‑traded funds, with attention to manager tenure, expense ratios and performance metrics, and typically recommends long‑term target asset mixes with periodic rebalancing. Whitman also analyzes municipal securities and variable annuities when appropriate and uses third‑party custodians and broker‑dealers (including LPL Financial) for execution and account reporting.
Distinctive features include that Whitman does not charge percentage‑of‑assets fees; instead it bills planning clients on an hourly or fixed‑fee basis, and it may receive brokerage or insurance commissions through associated persons who are registered with LPL Financial. The firm’s brochure also discloses that associated persons perform tax services as Enrolled Agents and that an associated person is an attorney and owner of a law firm, which are atypical affiliations for peers and introduce additional disclosed conflicts of interest.
Client services
Expertise
Fee options
Flat fee of $425 for the first two hours of consulting; fixed fees for planning $3,500 to $15,000
Commissions from sale of securities and insurance products through associated persons as registered representatives
Initial $250 fee after data collection, then $425 per hour
Minimum fee: $250 after completion of data collection and assessment Fee-only: Hourly fee of $425 per hour; fixed fees generally range from $3,500 to $15,000
Main office
See office348 Park Street, Suite 106
North Reading MA 01864-2153
Advisors at this office
1
Offices (2)
Most active in
Massachusetts
Also doing business as
Coffman, Dallas W. Dba Whitman Financial Services · Whitman Financial Services · Whitman Financial Services, LLC.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Lyn P
CFP®, Series 66
Wakefield, MA
Whitman Financial Services, LLC
Lyn Parker is a CFP® with 13 years of experience in financial advising, currently practicing at Whitman Financial Services, LLC. She previously worked at LPL Financial for nine years. Parker serves on the board of the Newburyport Society for the Relief of Aged Women and is involved as a guest speaker and a FINRA arbitrator. She also operates a general law practice alongside her financial advisory role. Whitman Financial Services provides financial planning and consulting to individuals, including trusts, estates, retirement plans, and select high-net-worth clients. The firm emphasizes fundamental analysis and long-term asset allocation, typically using mutual funds and ETFs, and charges clients on an hourly or fixed-fee basis rather than as a percentage of assets.
Dallas C
CFP®, ChFC®, Series 63
North Reading, MA
Whitman Financial Services, LLC
Dallas Coffman is a financial advisor with Whitman Financial Services, LLC, holding CFP® and ChFC® designations and over 45 years of industry experience. He has been with Whitman Financial Services since 2001 and also maintains a long-standing affiliation with LPL Financial since 1989. In addition to his advisory role, he provides tax preparation, consulting, and audit services, and serves as a trustee for scholarship funds in North Reading, Massachusetts. Whitman Financial Services, LLC offers financial planning and consulting to individuals, trusts, estates, and retirement account holders, focusing on a structured six-step planning process and fundamental investment research. The firm does not manage client assets directly but supports implementation through separate agreements with third-party custodians.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)