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Whitney & Company

Updated today

Client AUM

$1,490,490,730

Clients

739

Advisors

9

of 12 employees

About

Whitney & Company provides individualized portfolio management to individuals (including high net worth clients), pension plans, and foundations, generally requiring a $500,000 account minimum that may be waived in certain cases. The firm reports approximately $1.49 billion in discretionary assets under management and delivers ongoing monitoring, rebalancing, and tailored investment strategies.

The firm’s investment approach emphasizes quality and liquidity, favoring long-term equity investments selected primarily through qualitative fundamental analysis and supplemented by technical, cyclical, and quantitative tools and Modern Portfolio Theory; allocations between stocks, bonds, and cash are adjusted as market conditions and client circumstances warrant. Whitney employs a diagnostic management consulting process that includes evaluation of corporate management and, when appropriate, direct company contacts, and it implements both long- and short-term trading strategies based on each client’s objectives.

Notably, Whitney may permit borrowing (margin) in client accounts and, consistent with its discretion to advise on a broad range of instruments, may use derivatives within separately managed accounts — practices that are less common among peer team firms. The firm also maintains an institutional custody relationship with Fidelity, has provided advisory services since 1975, and is led by a president who is a licensed CPA, which informs its operational and compliance practices.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management

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Fee options

Fixed

Fixed fee arrangements may be provided for accounts over $2,000,000

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000 - $2,000,000: 0.75% annually $2,000,000+: 0.50% annually (negotiable above $2,000,000)

Other

Account minimum: $500,000

Main office

959 Panorama Trail S, Suite 190

Rochester NY 14625

Advisors at this office

9

Most active in

Arizona · California · Florida · Georgia · Louisiana · Maryland · Massachusetts · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Texas · Virginia

Also doing business as

W.G. Shaheen & Asociates Ltd. · W.G.Shaheen & Associates,Ltd. · Whitney & Company

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William S

Rochester, NY

Whitney & Company

William Shaheen is a financial advisor with Whitney & Company in Rochester, NY, holding 12 years of industry experience. He has been with Whitney & Company since 1999. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, and foundations or charities, tailoring portfolios to clients’ objectives and risk tolerances. The firm emphasizes quality and liquidity with a long-term investment approach informed by fundamental analysis, complemented by technical methods and Modern Portfolio Theory.

Active portfolio management
user avatar

Adam M

CFP®

Rochester, NY

Whitney & Company

Adam Magee is a CFP® professional with four years of industry experience, currently serving as an advisor at Whitney & Company since 2017. Prior to this, he worked at LVW Advisors from 2015 to 2017. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, and foundations or charities, tailoring portfolios to client objectives and risk tolerances. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory, and has managed over $1.15 billion in assets.

Active portfolio management
user avatar

Jeffrey B

Series 65

Rochester, NY

Whitney & Company

Jeffrey Braverman is a financial advisor at Whitney & Company with a Series 65 credential and over 29 years of industry experience. He previously worked at Steven Charles Capital before joining Whitney & Company in 2025. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity with a long-term investment approach informed by fundamental analysis, technical methods, and Modern Portfolio Theory.

Active portfolio management
user avatar

Robert P

CFA®, Series 63

Rochester, NY

Whitney & Company

Robert Pickels III is a CFA® charterholder with 24 years of industry experience, currently serving at Whitney & Company since 2017. Before joining Whitney & Company, he worked for Manning & Napier Advisors and Manning & Napier Investor Services for a combined 16 years. Outside of his financial advisory role, he owns rental property. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, employing a comprehensive investment approach that integrates fundamental analysis with technical, cyclical, and quantitative tools to tailor strategies according to client objectives.

Active portfolio management
user avatar

William B

Series 63, Series 65

Rochester, NY

Whitney & Company

William Bennett is a financial advisor at Whitney & Company with 5 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Whitney & Company since 2008, totaling 18 years with the firm. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, typically with a $500,000 account minimum. The firm manages approximately $1.49 billion in discretionary assets, using a long-term equity-focused investment approach that incorporates fundamental analysis, quantitative tools, and dynamic asset allocation.

Active portfolio management
user avatar

William M

CFA®

Rochester, NY

Whitney & Company

William Moore is a CFA® charterholder with four years of industry experience, currently serving as an advisor at Whitney & Company since 2020. Prior to this, he worked at Manning & Napier Advisors for 17 years. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory while maintaining a diagnostic management consulting approach to corporate evaluation.

Active portfolio management
user avatar

William S

Rochester, NY

Whitney & Company

William Shaheen is a financial advisor with Whitney & Company in Rochester, NY, holding five years of industry experience. He has been with Whitney & Company since 2014 and serves as CEO of Telesero, a software and outsourcing business. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, focusing on quality and liquidity through long-term equity investments and a diagnostic management consulting process. The firm manages approximately $1.49 billion in discretionary assets and employs a combination of fundamental, technical, and quantitative analysis to tailor strategies to client objectives.

Active portfolio management
user avatar

Christopher R

Rochester, NY

Whitney & Company

Christopher Radigan is a financial advisor at Whitney & Company with 5 years of industry experience. He has been with Whitney & Company since 2015. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, typically requiring a $500,000 account minimum. The firm emphasizes quality and liquidity through a long-term equity investment approach supported by fundamental, technical, cyclical, and quantitative analysis.

Active portfolio management
user avatar

Sarah S

CFP®, Series 63, Series 65

Rochester, NY

Whitney & Company

Sarah Stymus is a CFP® professional with 14 years of industry experience. She joined Whitney & Company in 2024 after roles at Sage, Rutty & Co., Inc. and J.P. Morgan Securities. Whitney & Company provides individualized portfolio management for individuals, pension plans, and foundations, managing approximately $1.49 billion in discretionary assets. The firm emphasizes quality and liquidity through long-term equity investments selected primarily via qualitative fundamental analysis, supplemented by other analytical tools, and employs both long- and short-term trading strategies tailored to client objectives.

Active portfolio management
View complete list of advisors at this firm
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