William Henry Yarnall III

The firm provides investment advisory and financial planning services primarily to individual investors and, on occasion, to pension and profit‑sharing plans, trusts, estates, charitable organizations, and other business entities. Services described in the brochure include portfolio construction using primarily no‑load mutual funds, advice on individual stocks, bonds, ETFs and annuities, life insurance and income tax matters, retirement planning, and preparation of detailed financial plans with periodic updates.

Portfolios are constructed using Modern Portfolio Theory with a long‑term buy‑and‑hold orientation, selecting mutual funds with attention to statistics such as alpha, beta, standard deviation and Sharpe ratio; both fundamental and technical analysis are used in security selection. The adviser provides non‑discretionary services, obtains client consent before executing transactions, and supplies quarterly reconciled reports with rebalancing considered after evaluating trading costs.

Noteworthy for its advisor type, the firm offers an hourly billing option in addition to asset‑based fees, an arrangement that is uncommon among peers in this category, and implements recommendations largely through T. Rowe Price’s Investment Advisor Division and no‑load mutual funds with a fee‑deduction mechanism. The advisory practice is run by a single CFP® professional who, per the brochure, reported no assets under management on a non‑discretionary basis as of the last reporting date.