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William Horsfall and Associates
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
0
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
0
Very LowAverage account size
—
About
The firm provides financial planning and consulting to individuals and high‑net‑worth clients and refers those clients to third‑party money managers for discretionary portfolio management. It does not directly manage or custody client assets and reported no assets under management as of 12/31/2025.
Rather than operating as an in‑house asset manager, the firm prepares written financial plans or financial consultations and helps clients identify and retain third‑party money managers, performing initial due diligence and periodic reviews of those managers’ reports. Its compensation approach includes hourly billing for planning engagements and ongoing referral payments from third‑party money managers rather than charging percentage‑of‑assets or performance‑based fees.
Noteworthy features for a firm in this category include a formal selection and oversight process for other advisers, which the brochure emphasizes as part of its referral service, and a planning scope that covers specialized topics such as cost segregation studies, corporate‑structure advice, real‑estate analysis, and lines‑of‑credit evaluation. The firm also discloses that it does not offer wrap‑fee programs, does not accept custody or proxy voting authority, and focuses on planning and adviser referrals rather than direct portfolio management.
Client services
Financial planning
Selection of other advisers
Expertise
General retirement planning
General estate planning guidance
Charitable giving & philanthropy
College savings (529s, UTMA, etc.)
Debt management
Fee options
$150 per hour for staff employees, $200 for senior employees, $250 for managers, $500 for principals
Account minimum: $2,000 Minimum fee: Minimum fee of $2,000 for written financial plans Fee-only: Hourly fees of $150 to $500 per hour depending on staff level
Main office location
William Horsfall and Associates
South Pasadena CA, United States
Number of offices
1
Most active in
William Horsfall and Associates has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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