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William Madison Advisors, Inc.

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Client assets under management

$483,156,882

Clients

494

28% high-net-worth

Advisors

3

of 8 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

165

Very High

Average account size

$978,050

About

William Madison Advisors is a fee-only registered investment adviser that provides discretionary investment management, investment consultation, and personal financial planning to individuals (including high-net-worth clients), pension and profit‑sharing plans, trusts, foundations, charitable organizations, and corporate entities. As of December 31, 2025 the firm reported discretionary management of approximately $498 million in client assets across about 494 client relationships.

The firm structures portfolios around a written Investment Policy Statement tailored to each client’s goals, risk tolerance, and time horizon, emphasizing long‑term asset allocation among equities, fixed income, and sub‑asset classes and using mutual funds, ETFs, individual securities and occasional structured products. Portfolio oversight is discretionary and monitored at least quarterly; the firm uses third‑party research, an internal investment committee and direct contact with outside managers as part of its due‑diligence and monitoring process.

Notable characteristics compared with many peers include a small advisory team (three registered advisers) responsible for a substantial asset base and client roster, resulting in a relatively large asset and client load per adviser for a firm of this size. The firm is affiliated with a co‑located public accounting practice (Carter & Beard, P.C.), and several advisors hold CPA and CFP credentials, allowing coordinated tax and planning discussions under separate engagements and the ability to manage certain held‑away retirement accounts via a third‑party platform.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Wealth management College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting

Occupation focus

Founder/Business Owner Retired

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Fee options

Percentage

0.95% annually

Project-based

Hourly rates vary depending on complexity and circumstances; specific amounts not stated

Other

Fee-only: Investment management fees at 0.95% annually; hourly rates for consultation, financial planning, and personal financial planning services

Main office location

William Madison Advisors, Inc.

6452 Central Park Blvd

Abilene TX 79606, United States

Number of offices

1

Most active in

California · Oklahoma · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gregory O

Series 65

Abilene, TX

William Madison Advisors, Inc.

Gregory Oglesby is a financial advisor at William Madison Advisors, Inc. in Abilene, TX, holding a Series 65 designation with five years of industry experience. Prior to joining William Madison Advisors in 2019, he worked at Abilene Christian University from 2014 to 2019. William Madison Advisors provides fee-only investment management, financial planning, and consultation services to individuals, trusts, retirement plans, foundations, and other institutions. The firm emphasizes a long-term asset allocation strategy guided by written Investment Policy Statements and integrates personal financial planning with discretionary portfolio management and regular performance reporting.

General retirement planning Wealth management College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting Founder/Business Owner Retired
user avatar

Rachel E

CFP®

Abilene, TX

William Madison Advisors, Inc.

Rachel Evans is a CFP® professional with five years of experience at William Madison Advisors, Inc. Prior to joining William Madison Advisors, she worked at Condley & Company and KPMG. William Madison Advisors serves individuals, trusts, retirement plans, foundations, and other institutions with fee-only investment management, financial planning, and investment consultation. The firm emphasizes long-term asset allocation guided by a written Investment Policy Statement and an integrated financial planning process, supported by third-party research and an internal investment committee.

General retirement planning Wealth management College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting Founder/Business Owner Retired
user avatar

Cary B

CFP®, PFS™

Abilene, TX

William Madison Advisors, Inc.

Cary Beard is a CFP® and PFS™ with 20 years of experience in financial advising. He has worked at William Madison Advisors, Inc. since 2018 and previously spent 12 years at Carter Asset Management, Inc. In addition to his advisory role, he serves as president and managing tax partner of Carter & Beard, PC, a public accounting firm. William Madison Advisors serves individuals, trusts, retirement plans, foundations, and institutions with fee-only investment management and financial planning. The firm emphasizes long-term asset allocation guided by a written Investment Policy Statement and integrates personal financial planning with discretionary portfolio management.

General retirement planning Wealth management College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting Founder/Business Owner Retired
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