Williams Asset Management logo

Williams Asset Management

Updated today

Client assets under management

$0

Clients

0

Advisors

6

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

0

Very Low

Average account size

About

Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high‑net‑worth individuals, and charitable organizations; as of December 2025 the firm reported no assets under management or active clients. Like many investment-manager peers, WAM generally charges asset-based advisory fees and offers portfolio construction across mutual funds, ETFs, fixed income, equities, private funds and annuities.

WAM’s investment process combines fundamental, quantitative, Modern Portfolio Theory and technical analysis and employs long-term trading and options strategies (including covered and uncovered options), with portfolios tailored to client risk tolerances and time horizons. The firm also selects and refers portions of client assets to third‑party investment advisers and participates in Commonwealth’s PPS programs, conducting due diligence and ongoing performance reviews of selected managers.

Noteworthy aspects include that certain supervised persons are licensed insurance agents and WAM offers insurance products and variable/fixed‑indexed annuities, a relationship the brochure discloses as creating potential commission conflicts and describes steps to mitigate. The firm also discloses a loan tied to Commonwealth/LPL-related arrangements and requires clients to custody assets at Fidelity or LPL—arrangements the firm identifies as potential conflicts when recommending third‑party advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Private / alternative investments Wealth management

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Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001+: 0.45%

Commissions

Commissions from insurance product sales, separate from advisory fees

Other

Account minimum: $1,000,000 Fee-only: Fixed financial planning fees between $5,000 and $50,000

Main office location

Williams Asset Management

8850 Columbia 100 Parkway, Suite 204

Columbia MD 21045, United States

Number of offices

1

Most active in

California · Colorado · Delaware · District of Columbia · Florida · Indiana · Maryland · Massachusetts · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gary W

CFP®, Series 63, Series 65

Columbia, MD

Williams Asset Management

Gary Williams is a CFP® with over 31 years of experience in the financial services industry. He is the founder of Williams Asset Management and has also spent significant time at Commonwealth Financial Network. Outside of his advisory work, he is the author of the book *Art of Retirement* and holds several nonprofit roles, including chairing the investment committee and serving on the executive board at the Y of Central Maryland. Williams Asset Management provides discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a multi-disciplinary investment approach combining fundamental, quantitative, and technical analysis, and incorporates options strategies alongside long-term trading.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Gavin W

CFP®, Series 65

Columbia, MD

Williams Asset Management

Gavin Walter is a CFP® and holds a Series 65 license, currently serving as a financial advisor at Williams Asset Management. He has been with Williams Asset Management since 2024 and has prior experience with Commonwealth Financial Network. Before entering the financial industry, he worked in education at the University of Maryland College Park and local schools. Williams Asset Management offers discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm utilizes a combination of fundamental, quantitative, and technical analysis along with modern portfolio theory, incorporating long-term trading and options strategies, and conducts regular reviews of managed accounts.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Duncan M

CFP®, Series 65

Columbia, MD

Williams Asset Management

Duncan Mccall is a CFP® with one year of industry experience, currently serving as a financial advisor at Williams Asset Management. His prior experience includes roles at Commonwealth Financial Network and Strategic Wealth Management Group Ltd. Outside of his advisory work, he is a member of LLCs involved in managing residential real estate in Maryland and Pennsylvania. Williams Asset Management offers discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a multi-faceted investment approach that incorporates fundamental, quantitative, and technical analysis alongside modern portfolio theory and options strategies.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Karissa G

Series 65

Columbia, MD

Williams Asset Management

Karissa Goessl is a financial advisor at Williams Asset Management with eight years of industry experience. She holds a Series 65 designation and has worked at firms including Commonwealth Financial Network and Cadaret, Grant & Co., Inc. prior to her current role. Williams Asset Management provides discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a combination of fundamental, quantitative, and technical analysis alongside modern portfolio theory, incorporating long-term trading and options strategies in its investment approach.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Brian M

CFP®, Series 66

Columbia, MD

Williams Asset Management

Brian Mc Kinney is a CFP® and Series 66 credentialed financial advisor with nine years of industry experience. He has been with Williams Asset Management since 2016, following a one-year tenure at BNY Mellon. Mc Kinney is also the owner of BSM Partners Inc., a private entity involved in securities, advisory, and insurance business. Williams Asset Management provides discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth individuals, and charitable organizations. The firm employs a combination of fundamental, quantitative, and technical analysis alongside modern portfolio theory, incorporating long-term trading and options strategies as part of its investment approach.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

George W

CFP®, CFA®, Series 66

Columbia, MD

Williams Asset Management

George Watson III is a CFP®, CFA®, and Series 66 licensed advisor with 11 years of industry experience. He has worked at Williams Asset Management since 2017 and previously spent four years at Academy Financial, Inc. He serves as the treasurer of the Stansfield Estates Homeowners Association. Williams Asset Management provides discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a combination of fundamental, quantitative, and technical analysis alongside modern portfolio theory, incorporating long-term trading and options strategies within a structured review process.

Options & derivatives strategies Private / alternative investments Wealth management
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