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Williams Asset Management

Updated today

Client AUM

$661,067,873

Clients

433

Advisors

6

of 9 employees

About

Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high‑net‑worth individuals, and charitable organizations; as of December 2025 the firm reported no assets under management or active clients. Like many investment-manager peers, WAM generally charges asset-based advisory fees and offers portfolio construction across mutual funds, ETFs, fixed income, equities, private funds and annuities.

WAM’s investment process combines fundamental, quantitative, Modern Portfolio Theory and technical analysis and employs long-term trading and options strategies (including covered and uncovered options), with portfolios tailored to client risk tolerances and time horizons. The firm also selects and refers portions of client assets to third‑party investment advisers and participates in Commonwealth’s PPS programs, conducting due diligence and ongoing performance reviews of selected managers.

Noteworthy aspects include that certain supervised persons are licensed insurance agents and WAM offers insurance products and variable/fixed‑indexed annuities, a relationship the brochure discloses as creating potential commission conflicts and describes steps to mitigate. The firm also discloses a loan tied to Commonwealth/LPL-related arrangements and requires clients to custody assets at Fidelity or LPL—arrangements the firm identifies as potential conflicts when recommending third‑party advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Private / alternative investments Wealth management

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Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001+: 0.45%

Commissions

Commissions from insurance product sales, separate from advisory fees

Other

Account minimum: $1,000,000 Fee-only: Fixed financial planning fees between $5,000 and $50,000

Main office

8850 Columbia 100 Parkway, Suite 204

Columbia MD 21045

Advisors at this office

6

Most active in

California · Colorado · Delaware · District of Columbia · Florida · Indiana · Maryland · Massachusetts · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia

Also doing business as

Williams & Associates, Inc. · Williams Asset Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gary W

CFP®, Series 63, Series 65

Columbia, MD

Williams Asset Management

Gary Williams is a CFP® with 32 years of experience in the financial industry. He is a founding member of Williams Asset Management and previously worked at Commonwealth Financial Network and Ameriprise. Williams is the author of the book "Art of Retirement" and holds several nonprofit board roles, including chairing the investment committee at the Y of Central Maryland and serving on the Mount St. Joseph High School Investment Committee. Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a range of investment strategies including fundamental and quantitative analysis, long-term trading, and options, with portfolios tailored to client risk tolerance and time horizon.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Gavin W

CFP®, Series 65

Columbia, MD

Williams Asset Management

Gavin Walter is a CFP® and holds a Series 65 license with Williams Asset Management, where he has worked for two years in total, including a prior tenure before rejoining the firm. He has one year of experience at Commonwealth Financial Network and four years associated with the University of Maryland College Park in a non-advisory capacity. Williams Asset Management serves individuals, high-net-worth clients, and charitable organizations by providing discretionary investment management, wealth management, and financial planning. The firm utilizes a combination of fundamental, quantitative, Modern Portfolio Theory, and technical analysis along with long-term trading and options strategies to tailor portfolios according to client risk profiles and time horizons.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Duncan M

CFP®, Series 65

Columbia, MD

Williams Asset Management

Duncan Mccall is a CFP® and holds a Series 65 license with two years of industry experience. He is currently an advisor at Williams Asset Management, where he has been since 2022, and previously worked at Commonwealth Financial Network. Outside of his advisory role, he is a member of entities managing real estate investments in Pennsylvania and Maryland. Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a multi-disciplinary investment approach including fundamental, quantitative, and technical analysis, with portfolio strategies tailored to client risk tolerances and time horizons.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Karissa G

Series 65

Columbia, MD

Williams Asset Management

Karissa Goessl is a financial advisor with Williams Asset Management in Columbia, MD, holding a Series 65 designation and nine years of industry experience. Her prior roles include positions at Commonwealth Financial Network, Homepoint Financial, Silverton Mortgage, and Cadaret, Grant & Co., Inc. Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm’s investment approach incorporates fundamental, quantitative, Modern Portfolio Theory, and technical analysis, with portfolios tailored to client risk tolerances and time horizons.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

Brian M

CFP®, Series 66

Columbia, MD

Williams Asset Management

Brian Mc Kinney is a CFP® professional with nine years of industry experience, currently serving at Williams Asset Management in Columbia, MD. He has been with the firm since 2016. Outside of his advisory role, he owns BSM Partners Inc., a private entity related to securities, advisory, and insurance business. Williams Asset Management provides discretionary investment management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a combination of fundamental, quantitative, and technical analysis to construct portfolios tailored to client risk tolerances and time horizons.

Options & derivatives strategies Private / alternative investments Wealth management
user avatar

George W

CFP®, CFA®, Series 66

Columbia, MD

Williams Asset Management

George Watson III is a CFP®, CFA®, and Series 66 licensed advisor with 11 years of industry experience. He has worked at Williams Asset Management since 2017 and previously spent four years at Academy Financial, Inc. He serves as the treasurer of the Stansfield Estates Homeowners Association. Williams Asset Management provides discretionary portfolio management, wealth management, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs a combination of fundamental, quantitative, and technical analysis alongside modern portfolio theory, incorporating long-term trading and options strategies within a structured review process.

Options & derivatives strategies Private / alternative investments Wealth management
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