Willis Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Willis Financial Services, Inc. provides investment management and comprehensive financial planning primarily to individuals, trusts and small businesses, and may also advise ERISA-covered plans. Services described in the brochure include portfolio management using mutual funds, ETFs and occasional exchange-listed securities, retirement planning (including Monte Carlo projections where appropriate), tax preparation, and recommendations for life, long-term care and annuity products.
The firm’s investment approach treats markets as generally efficient and emphasizes asset allocation implemented largely through passively managed index or index-type mutual funds and ETFs, with attention to fund construction, tax efficiency and overall portfolio costs. Accounts are managed on a discretionary basis, supervised and monitored at least quarterly, and tax considerations are integrated into security selection and asset allocation decisions.
The firm is led by a single owner who holds CPA, CFP and PFS credentials and manages approximately $95.6 million in discretionary assets for about 99 clients. The brochure discloses that the principal spends roughly 20% of his time providing tax preparation and accounting services and is registered as an insurance agent who may receive customary commissions on insurance recommendations, a combination of accounting affiliation and insurance brokerage that is uncommon among independent advisory firms.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.75% annually $3,000,001 - $5,000,000: 0.50% annually $5,000,001+: Negotiable
Commissions received if insurance products are purchased through the advisor
$250 per hour for financial planning and tax preparation services
Main office
Clayton CA
Advisors at this office
1
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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