Willow
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Willow provides wealth management and financial planning to individuals, high‑net‑worth clients, trusts, and estates. Services include discretionary portfolio management, comprehensive financial planning (offered both as part of wealth management and through its Pathway dba), and support for charitable giving vehicles.
The firm’s investment process is primarily long‑term and fundamental‑analysis driven, typically constructing portfolios using ETFs and mutual funds while retaining or integrating legacy positions or independent managers as appropriate to client objectives and tax considerations. Willow aggregates and monitors client assets on an ongoing basis and offers access to held‑away accounts through third‑party platforms to facilitate consolidated advice and oversight.
Willow’s compensation approach differs from most peer teams in that it negotiates fixed or custom wealth‑management fees rather than relying on a standard percentage‑of‑AUM billing model. The firm also maintains an institutional relationship with Schwab, provides donor‑advised fund services via Schwab’s platform, and—despite being recently formed—manages client assets on a discretionary basis, all of which may affect custody, reporting, and potential conflicts of interest.
Client services
Expertise
Fee options
Wealth management fees range from $5,000 to $40,000 annually, negotiated based on size and complexity
Up to $600 per hour for standalone financial planning services
Fee-only: Hourly fees up to $600 per hour for standalone financial planning services
Main office
2860 West Walnut Street, Suite 100
Rogers AR 72756
Advisors at this office
4
Most active in
Arkansas · Oklahoma · Tennessee
Also doing business as
Pathway · Willow · Willow Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Philip K
Series 63, Series 65
Rogers, AR
Willow
Philip Kapler is a financial advisor at Willow with 10 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Thrivent Financial and Thrivent Investment Management. Willow serves individual and high-net-worth clients, as well as trusts and estates, providing wealth management and financial planning with an emphasis on fundamental analysis and a long-term investment approach. The firm offers discretionary portfolio management and comprehensive planning advice, operating as a fiduciary and combining internal management with third-party tools.
Madison D
Series 63, Series 65
Rogers, AR
Willow
Madison Derden is a financial advisor at Willow with eight years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Thrivent Financial and Thrivent Investment Management. Madison’s background also includes roles at KD Sales and JB Hunt. Willow provides wealth management and financial planning services to individuals, high-net-worth clients, trusts, and estates. The firm uses a long-term, fundamental-analysis investment approach, constructing portfolios mainly with ETFs and mutual funds while accommodating legacy positions and independent managers to meet client objectives and tax considerations.
Steven S
CFP®, Series 66
Rogers, AR
Willow
Steven Schmitt is a CFP® professional with 18 years of industry experience. He is currently with Willow, where he has worked since 2023, following a 16-year tenure at Thrivent Financial for Lutherans and Thrivent Investment Management Inc. Willow serves individual and high-net-worth clients, as well as trusts and estates, providing wealth management and financial planning services. The firm emphasizes fundamental analysis and a long-term investment approach, typically using ETFs and mutual funds, and offers discretionary portfolio management along with comprehensive planning advice.
Joseph C
Series 66
Rogers, AR
Willow
Joseph Chowansky is a financial advisor at Willow with a Series 66 designation and six years of industry experience. He previously worked at Thrivent Investment Management for five years and has held roles at the University of Arkansas, Oral Roberts University, and Robert Morris University. Willow provides wealth management and financial planning services to individuals, high-net-worth clients, trusts, and estates, using a primarily long-term, fundamental analysis investment approach that incorporates ETFs, mutual funds, and legacy positions. The firm offers discretionary portfolio management and support for charitable giving, with a flexible fee structure that differs from the standard percentage-of-assets model.
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