Willow logo

Willow

Updated today

Client assets under management

$127,638,991

Clients

108

43% high-net-worth

Advisors

4

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

27

Low

Average account size

$1,181,843

About

Willow provides wealth management and financial planning to individuals, high‑net‑worth clients, trusts, and estates. Services include discretionary portfolio management, comprehensive financial planning (offered both as part of wealth management and through its Pathway dba), and support for charitable giving vehicles.

The firm’s investment process is primarily long‑term and fundamental‑analysis driven, typically constructing portfolios using ETFs and mutual funds while retaining or integrating legacy positions or independent managers as appropriate to client objectives and tax considerations. Willow aggregates and monitors client assets on an ongoing basis and offers access to held‑away accounts through third‑party platforms to facilitate consolidated advice and oversight.

Willow’s compensation approach differs from most peer teams in that it negotiates fixed or custom wealth‑management fees rather than relying on a standard percentage‑of‑AUM billing model. The firm also maintains an institutional relationship with Schwab, provides donor‑advised fund services via Schwab’s platform, and—despite being recently formed—manages client assets on a discretionary basis, all of which may affect custody, reporting, and potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Long-term care insurance Life insurance needs analysis Disability insurance Business succession planning Charitable giving & philanthropy

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Wealth management fees range from $5,000 to $40,000 annually, negotiated based on size and complexity

Project-based

Up to $600 per hour for standalone financial planning services

Other

Fee-only: Hourly fees up to $600 per hour for standalone financial planning services

Main office location

Willow

2860 West Walnut Street, Suite 100

Rogers AR 72756, United States

Number of offices

1

Most active in

Arkansas · Oklahoma · Tennessee

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Philip K

Series 63, Series 65

Rogers, AR

Willow

Philip Kapler is a financial advisor at Willow with 10 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Thrivent Financial and Thrivent Investment Management. Willow serves individual and high-net-worth clients, as well as trusts and estates, providing wealth management and financial planning with an emphasis on fundamental analysis and a long-term investment approach. The firm offers discretionary portfolio management and comprehensive planning advice, operating as a fiduciary and combining internal management with third-party tools.

Long-term care insurance Life insurance needs analysis Disability insurance Business succession planning Charitable giving & philanthropy
user avatar

Madison D

Series 63, Series 65

Rogers, AR

Willow

Madison Derden is a financial advisor at Willow with seven years of industry experience. She holds Series 63 and Series 65 licenses and has worked previously at Thrivent Financial and Thrivent Investment Management Inc. Madison is based in Rogers, Arkansas. Willow serves individual and high-net-worth clients, as well as trusts and estates, providing wealth management and financial planning with an emphasis on fundamental analysis and long-term portfolio management. The firm operates as a fiduciary and offers discretionary portfolio management alongside comprehensive planning services.

Long-term care insurance Life insurance needs analysis Disability insurance Business succession planning Charitable giving & philanthropy
user avatar

Steven S

CFP®, Series 66

Rogers, AR

Willow

Steven Schmitt is a CFP® professional with 18 years of industry experience. He is currently with Willow, where he has worked since 2023, following a 16-year tenure at Thrivent Financial for Lutherans and Thrivent Investment Management Inc. Willow serves individual and high-net-worth clients, as well as trusts and estates, providing wealth management and financial planning services. The firm emphasizes fundamental analysis and a long-term investment approach, typically using ETFs and mutual funds, and offers discretionary portfolio management along with comprehensive planning advice.

Long-term care insurance Life insurance needs analysis Disability insurance Business succession planning Charitable giving & philanthropy
user avatar

Joseph C

Series 66

Rogers, AR

Willow

Joseph Chowansky is a financial advisor at Willow with five years of industry experience. He holds a Series 66 designation and previously worked at Thrivent Investment Management Inc. from 2020 to 2025. Willow serves individual and high-net-worth clients, as well as trusts and estates, offering wealth management and financial planning with an emphasis on fundamental analysis and a long-term investment approach. The firm provides discretionary portfolio management and comprehensive planning advice covering retirement, estate, and related financial matters.

Long-term care insurance Life insurance needs analysis Disability insurance Business succession planning Charitable giving & philanthropy
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")