Willow Creek Wealth Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$2,147,491,184
Clients
1,029
Advisors
10
of 23 employees
About
Willow Creek Wealth Management provides asset management, financial planning, 401(k) plan investment advisory, and limited financial consulting to individuals, families, high‑net‑worth clients, pension and profit‑sharing plans, trusts, and charitable organizations. The firm manages just over $2.3 billion for approximately 1,000 client accounts and offers both discretionary portfolio management and written financial plans.
The firm’s investment approach is grounded in passive management fundamentals and academic research, with emphasis on asset‑class diversification, tax‑efficient portfolio construction, disciplined rebalancing, and use of low‑cost institutional vehicles under a fiduciary standard. Portfolio managers may select securities within established asset classes at their discretion, but the firm states it will not change a client’s model allocation risk level without prior client approval.
Noteworthy aspects include an employee‑owned structure and a long operating history, along with an uncommon affiliation in firm leadership with a licensed real estate broker, which the firm discloses is not used to generate economic benefit from advisory services. Willow Creek also acts as a service provider and sub‑manager for another advisory firm, a role that complements its core wealth management operations.
Client services
Expertise
Fee options
$0 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.50% $10,000,001+: 0.35%
$300 per hour
Minimum fee: Greater of $2,500 per quarter (Managing Partners) or $1,250 per quarter (Advisory Fee Schedule) or fee calculated based on AUM tiered schedule
Main office
825 Gravenstein Hwy N. #5
Sebastopol CA 95472
Advisors at this office
10
Most active in
Arizona · California · Colorado · Maine · Nevada · New Hampshire · New Mexico · New York · North Carolina · Oregon · Texas · Washington
Also doing business as
Willow Creek Financial Services, Inc. · Willow Creek Wealth Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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