Willow Grove Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Willow Grove Advisors, LLC is a fee‑only SEC‑registered investment adviser that provides discretionary portfolio management and related advisory services primarily to individual and high‑net‑worth clients, generally with a stated account minimum of $500,000. The firm also offers access to private fund investments and project‑based work billed at hourly rates, and it provides consolidated reporting and ongoing account reviews for roughly 194 client relationships totaling about $370 million in assets under management.
The firm’s investment process combines strategic asset allocation with technical and economic analysis and uses both long‑ and short‑term positioning, ETFs and mutual funds, and limited use of private placements rather than individual stock selection. When recommending private funds and other illiquid investments to accredited, qualified, or otherwise suitable clients, Willow Grove conducts initial and ongoing due diligence, coordinates tax and custody logistics with client advisors, and integrates private holdings into consolidated performance and valuation reporting.
Willow Grove discloses sponsorship of a wrap fee program that bundles transaction costs into its asset‑based advisory fee and details operational procedures for private fund commitments, including handling capital calls and separate custodial arrangements. Those wrap‑fee operations and the firm’s formal private placement due‑diligence and administration practices—plus its stated willingness to coordinate with third‑party managers and client tax advisors—are capabilities the firm highlights that are less common among firms of its team size and client focus.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.10% $1,000,000 - $3,000,000: 0.85% $3,000,000 - $5,000,000: 0.70% $5,000,000 - $10,000,000: 0.55% $10,000,000 - $20,000,000: 0.20% $20,000,000 - $40,000,000: 0.07% $40,000,000+: Negotiable
$200 to $400 per hour
Account minimum: $500,000 Fee-only: Fee-only investment advice; no commissions accepted.
Main office
See office1919 Addison St, Suite 101
Berkeley CA 94704
Advisors at this office
5
Offices (3)
Most active in
California · Connecticut · Louisiana · Massachusetts · Nebraska · New York · Oregon · Texas · Washington
Also doing business as
Willow Grove Advisers, LLC · Willow Grove Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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