Willow Wealth Management LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Willow Wealth Management provides discretionary and non‑discretionary portfolio management and financial planning services for individuals and high‑net‑worth clients, including one‑time plans, ongoing comprehensive planning, and a subscription‑style tier for continuous guidance. The firm offers portfolio management tailored to individual accounts and may incorporate Sub‑Advisors to implement investment models on client accounts.
Investment advice is personalized around each client’s goals, time horizon, and risk tolerance, with tools such as Monte Carlo analysis used in planning and both long‑ and short‑term strategies available. Accounts are reviewed regularly and, when granted authority, the firm exercises discretionary trading and may select or appoint other registered advisers to manage client assets or further delegate discretionary authority.
Distinctive features disclosed in the brochure include the firm’s licensed insurance activity — it offers insurance products and receives separate commissions — and a planning fee structure that uses fixed fees, hourly rates, and subscription pricing for ongoing advice. The firm also reports a custodial relationship with a major custodian and explicitly states it does not act as a private fund adviser, which marks a different operational focus than firms that manage private funds.
Client services
Expertise
Fee options
One-Time Full Financial Plan fees between $2,500 and $6,500; initial flat fee $2,500 to $6,500 for Tier 1 ongoing comprehensive planning; initial flat fee $300 for Tier 2 ongoing subscription service.
$0 - $1,000,000: 1.00% annually $1,000,000.01 - $3,000,000: 0.80% annually $3,000,000.01 - $10,000,000: 0.60% annually $10,000,000.01 - $15,000,000: 0.40% annually $15,000,000.01+: 0.25% annually
Commission-based compensation received by the owner from insurance product sales as a licensed insurance agent separate from advisory fees.
$250 per hour for consultation services.
Tier 1 ongoing comprehensive planning: $500 per quarter after initial period; Tier 2 ongoing subscription service: $150 per month after initial period.
Account minimum: $250,000
Main office
Morristown NJ
Advisors at this office
1
Most active in
New Jersey
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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