Wilon Wealth Management logo

Wilon Wealth Management

Updated today

Client assets under management

$259,009,981

Clients

350

37% high-net-worth

Advisors

5

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

70

High

Average account size

$740,029

About

Wilon Wealth Management is a team-based registered investment adviser that serves individual and high‑net‑worth clients, as well as trusts, estates, charitable organizations and business entities, generally requiring about $250,000 in investable assets. The firm offers comprehensive wealth management services including ongoing portfolio management and financial planning across retirement, estate, tax and cash‑flow, education and charitable planning, and may recommend third‑party money managers when appropriate.

The firm’s investment approach is planning‑driven and focuses on constructing diversified asset‑allocation portfolios aligned with each client’s goals, time horizon and risk tolerance, with attention to keeping fees low and tax efficiency. Wilon uses a third‑party risk‑scoring tool (Nitrogen/formerly Riskalyze) to quantify client risk preferences, provides discretionary and non‑discretionary management, and conducts regular reviews while acknowledging there can be extended periods where no changes are made.

Noteworthy distinctions disclosed in the brochure include a formal paid solicitor/referral arrangement that allocates 30% of net proceeds to outside referrers and the fact that some firm representatives are also registered representatives of a broker–dealer and licensed insurance agents who may receive commissions for product sales, which the firm identifies as potential conflicts of interest. The firm also makes use of the SEI Wealth Platform and related third‑party services, noting the operational and research benefits provided and the potential for those relationships to influence product and custodian selection.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)

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Fee options

Fixed

Financial planning fees range from $2,500 up to $5,000 as a flat fee based on scope and complexity.

Commissions

Advisors receive compensation for sale of investment products; commissions are not primary source of compensation.

Project-based

Between $150 and $350 per hour for financial planning services.

Other

Account minimum: $250,000

Main office location

Wilon Wealth Management

2400 86 Th Street, Suite 32

Urbandale IA 50322, United States

Number of offices

3

Most active in

Arizona · Florida · Illinois · Iowa · Kansas · Minnesota · Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew O

CFP®, Series 66

Urbandale, IA

Wilon Wealth Management

Matthew Onstot is a CFP® professional with 21 years of industry experience. He is a wealth advisor at Wilon Wealth Management, where he has worked since 2007, and has held roles at Purshe Kaplan Sterling Investments and Securities America Advisors. Outside of financial advising, he is involved in several business ventures including farming through Whistling Ridge Farms, LLC, and manufacturing and distribution with KO Distributing d/b/a Burtek Dry Ice. Wilon Wealth Management provides financial planning and asset management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a planning-driven, goal-focused approach, emphasizing diversified, passive, low-cost, and tax-efficient investment strategies tailored to client objectives.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Connor P

CFP®, Series 66

Urbandale, IA

Wilon Wealth Management

Connor Peck is a CFP® with five years of industry experience, currently serving as an advisor at Wilon Wealth Management. His prior experience includes roles at Purshe Kaplan Sterling and Securities America Advisors. Outside of his advisory work, he has been involved in entrepreneurial ventures related to golf, including CP Golf Group, LLC. Wilon Wealth Management provides financial planning and asset management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm’s investment approach is planning-driven and goal-focused, emphasizing diversified, passive, low-cost, and tax-efficient strategies tailored to client objectives.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Brian B

Series 65, Series 66

Clear Lake, IA

Wilon Wealth Management

Brian Blankenburg is a financial advisor at Wilon Wealth Management with nine years of industry experience. He holds the Series 65 and Series 66 designations. Prior to joining Wilon Wealth Management in 2022, he worked at Bank of the West and BancWest Investment Services from 2008 to 2017. Outside of advising, he is involved in personal real estate investing with family and friends. Wilon Wealth Management provides financial planning and asset management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a planning-driven, goal-focused investment approach emphasizing diversified, low-cost, tax-efficient strategies tailored to client objectives.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Jason W

Series 66

Urbandale, IA

Wilon Wealth Management

Jason Wiltse is a financial advisor at Wilon Wealth Management with 20 years of industry experience. He holds a Series 66 credential and has worked at firms including Purshe Kaplan Sterling Investments and Securities America Advisors. Wiltse serves on the board of directors and as compensation committee chair for Fareway Stores, Inc., and is a board member of the Paul S and Maryellen L Beckwith Charitable Foundation. Wilon Wealth Management provides financial planning and asset management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a planning-driven, goal-focused investment approach that emphasizes diversified, passive, low-cost, and tax-efficient strategies tailored to client objectives.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Drake E

Series 65

Urbandale, IA

Wilon Wealth Management

Drake Ellgren is a financial advisor at Wilon Wealth Management with one year of industry experience. He holds a Series 65 designation and has prior work experience at Iowa State University, Strahan Construction, HyVee, and in education. Wilon Wealth Management provides financial planning and asset management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm’s investment approach is planning-driven and goal-focused, emphasizing diversified, passive, low-cost, and tax-efficient strategies tailored to client objectives.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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