Wilon Wealth Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$259,009,981
Clients
350
Advisors
5
across 2 offices
About
Wilon Wealth Management is a team-based registered investment adviser that serves individual and high‑net‑worth clients, as well as trusts, estates, charitable organizations and business entities, generally requiring about $250,000 in investable assets. The firm offers comprehensive wealth management services including ongoing portfolio management and financial planning across retirement, estate, tax and cash‑flow, education and charitable planning, and may recommend third‑party money managers when appropriate.
The firm’s investment approach is planning‑driven and focuses on constructing diversified asset‑allocation portfolios aligned with each client’s goals, time horizon and risk tolerance, with attention to keeping fees low and tax efficiency. Wilon uses a third‑party risk‑scoring tool (Nitrogen/formerly Riskalyze) to quantify client risk preferences, provides discretionary and non‑discretionary management, and conducts regular reviews while acknowledging there can be extended periods where no changes are made.
Noteworthy distinctions disclosed in the brochure include a formal paid solicitor/referral arrangement that allocates 30% of net proceeds to outside referrers and the fact that some firm representatives are also registered representatives of a broker–dealer and licensed insurance agents who may receive commissions for product sales, which the firm identifies as potential conflicts of interest. The firm also makes use of the SEI Wealth Platform and related third‑party services, noting the operational and research benefits provided and the potential for those relationships to influence product and custodian selection.
Client services
Expertise
Fee options
Financial planning fees range from $2,500 up to $5,000 as a flat fee based on scope and complexity.
Advisors receive compensation for sale of investment products; commissions are not primary source of compensation.
Between $150 and $350 per hour for financial planning services.
Account minimum: $250,000
Main office
See office2400 86th Street, Suite 32
Urbandale IA 50322
Advisors at this office
4
Offices (2)
Most active in
Arizona · Florida · Illinois · Iowa · Kansas · Minnesota · Nebraska · South Dakota · Texas
Also doing business as
Binnacle Investments, Inc. · Wilon Wealth Management · Wilson Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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