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Winter & Associates, Inc.

Updated today

Client AUM

$166,988,093

Clients

203

Advisors

4

of 5 employees

About

Winter & Associates, Inc. provides asset management, financial planning and consulting, selection of other investment advisers, and retirement plan consulting to individuals — including high net worth individuals — families, trusts and estates, and small businesses/plan sponsors. As of January 9, 2026 the firm reported managing about $179.7 million in client assets across roughly 203 client relationships and is staffed by four advisors.

The firm builds tailored portfolios using fundamental analysis within a strategic asset allocation framework, typically recommending no‑load mutual funds and exchange‑traded funds while also incorporating individual stocks and bonds as appropriate; accounts are reviewed at least annually and may be managed on a discretionary basis. Winter & Associates also selects and monitors unaffiliated sub‑advisors for some clients and provides written financial plans or tailored consulting engagements depending on client needs.

Notable distinctions in the brochure include disclosure that certain investment advisor representatives are separately licensed insurance agents who may sell life insurance, annuities, and other insurance products for commissions, a potential conflict of interest the firm describes and for which clients are under no obligation to transact. The firm also states it does not sponsor or participate in wrap‑fee programs and that it does not receive compensation for selecting third‑party managers, which contrasts with a minority of peers that act as wrap sponsors or receive manager‑selection fees.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management General retirement planning General tax planning Charitable giving & philanthropy

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Financial planning flat project fee ranging from $3,500 to $6,500 depending on engagement complexity

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.90% $3,000,001 - $5,000,000: 0.75% $5,000,001+: 0.55%

Commissions

Insurance products commissions (life insurance, annuities, and other insurance products)

Project-based

$350-$400 per hour

Other

Account minimum: $500,000

Main office

964 Grand Avenue

St. Paul MN 55105

Advisors at this office

4

Most active in

California · Massachusetts · Minnesota · Nebraska · New York · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shelby B

Series 65

St. Paul, MN

Winter & Associates, Inc.

Shelby Birkeland is a financial advisor at Winter & Associates, Inc. with a Series 65 designation and one year of industry experience. Prior to joining Winter & Associates, Shelby worked at Ovative Group and Wayfair and has a background that includes four years at Boston College and Saint Paul Academy and Summit School. Shelby is also a notary public, providing document notarization services primarily related to client needs during business hours. Winter & Associates, Inc. offers asset management, financial planning, and consulting services to individuals, families, trusts, estates, and small businesses, managing approximately $179.7 million in client assets. The firm employs a strategic asset allocation approach using fundamental analysis and typically recommends no-load mutual funds, ETFs, and individual securities, with accounts reviewed at least annually and managed on a discretionary basis when appropriate.

Wealth management General retirement planning General tax planning Charitable giving & philanthropy Founder/Business Owner
user avatar

Taylor F

Series 66

St. Paul, MN

Winter & Associates, Inc.

Taylor Floren is a financial advisor with Winter & Associates, Inc. in St. Paul, MN, holding a Series 66 designation and seven years of industry experience. Prior to joining Winter & Associates, Floren has worked with firms including North Star Consultants, Minnesota Life Insurance Co, CRI Securities, Securian Financial Services, and Van Clemens & Co., Inc. Outside of financial services, Floren has experience working at Floren Farms and in retail and service roles. Winter & Associates, Inc. provides asset management, financial planning, and retirement plan consulting services to individuals, families, trusts, estates, and small businesses. The firm manages approximately $179.7 million in client assets and utilizes fundamental analysis within a strategic asset allocation framework, typically recommending no-load mutual funds, ETFs, and individual securities, with portfolios reviewed at least annually.

Wealth management General retirement planning General tax planning Charitable giving & philanthropy Founder/Business Owner
user avatar

Nicole T

Series 63, Series 65

St. Paul, MN

Winter & Associates, Inc.

Nicole Tietel is a financial advisor with Winter & Associates, Inc. in St. Paul, MN, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. She previously worked at CRI Securities Inc, North Star Consultants, Winter & Associates Inc, Minnesota Life Insurance Company, and Securian Financial Services, Inc. Since 2015, she has also authored a book and serves as a trustee for a family trust. Additionally, she is co-owner of a commercial real estate holding company and participates as a committee member for a land and river watershed preservation foundation. Winter & Associates, Inc. provides asset management, financial planning, and consulting services to individuals, families, trusts, estates, and small businesses. The firm constructs tailored portfolios using fundamental analysis within a strategic asset allocation framework and manages approximately $179.7 million in client assets.

Wealth management General retirement planning General tax planning Charitable giving & philanthropy Founder/Business Owner
user avatar

Jordan H

Series 65

St. Paul, MN

Winter & Associates, Inc.

Jordan Heavens is a financial advisor at Winter & Associates, Inc. with two years of industry experience. He holds a Series 65 credential and previously worked for six years at Vermillion Wealth Management and four years at Vermillion State Bank. Winter & Associates, Inc. provides asset management, financial planning, and retirement plan consulting to individuals, families, trusts, estates, and small businesses. The firm manages approximately $179.7 million in client assets and builds tailored portfolios using fundamental analysis within a strategic asset allocation framework.

Wealth management General retirement planning General tax planning Charitable giving & philanthropy Founder/Business Owner
View complete list of advisors at this firm
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