Winter & Associates, Inc. logo

Winter & Associates, Inc.

Updated today

Client assets under management

$166,988,093

Clients

203

21% high-net-worth

Advisors

4

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

51

Typical

Average account size

$822,601

About

Winter & Associates serves individuals (including high net worth individuals), families, trusts and estates, and small businesses, offering asset management, financial planning and consulting, selection and monitoring of other investment advisers, and retirement plan consulting. The firm reports approximately $180 million in assets under management, supports about 200 client relationships, and operates with a four-advisor team.

The firm acts as a fiduciary and uses fundamental analysis and strategic asset allocation to build portfolios, primarily recommending no-load mutual funds and exchange-traded funds (both passive and active) and providing discretionary portfolio management with periodic reviews and rebalancing. Winter & Associates also selects and monitors unaffiliated sub-advisors for turnkey management services and prepares investment policy statements and participant-level support for retirement plans.

Notable distinctions include that certain investment adviser representatives are separately licensed insurance agents who may, in that capacity, offer life insurance, annuities, and other insurance products for commissions — a conflict the firm discloses and for which clients are under no obligation to transact. The firm also discloses that it does not sponsor, manage, or participate in wrap-fee programs and relies on an outsourced platform provider for trade processing, compliance support, and portfolio analytics.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting

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Fee options

Fixed

Flat project fees for financial planning ranging from $3,500 to $6,500

Percentage

$0 - $500,000: 1.00% annually $500,001 - $2,000,000: 0.63% annually $2,000,001 - $3,000,000: 0.52% annually $3,000,001 - $4,000,000: 0.41% annually $4,000,001 - $5,000,000: 0.26% annually $5,000,001+: 0.11% annually

Commissions

Insurance products commissions from insurance sales by licensed representatives

Project-based

Hourly financial planning/consulting fees ranging from $350 to $400 per hour

Other

Account minimum: $500,000 Fee-only: Flat project fee $3,500 to $6,500; hourly fees $350 to $400 per hour for less complex engagements

Main office location

Winter & Associates, Inc.

964 Grand Avenue

St. Paul MN 55105, United States

Number of offices

1

Most active in

California · Massachusetts · Minnesota · Nebraska · New York · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shelby B

Series 65

St. Paul, MN

Winter & Associates, Inc.

Shelby Birkeland is a financial advisor at Winter & Associates, Inc. with one year of industry experience. Prior to joining Winter & Associates, Shelby worked at Ovative Group and Wayfair, and has a background including roles at Boston College and Saint Paul Academy and Summit School. Shelby is also a commissioned notary public in St. Paul, MN. Winter & Associates serves individuals, families, trusts, estates, and small businesses, providing asset management, financial planning, and retirement plan consulting. The firm manages approximately $180 million in assets and employs a fiduciary approach focused on fundamental analysis and strategic asset allocation.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting
user avatar

Taylor F

Series 66

St. Paul, MN

Winter & Associates, Inc.

Taylor Floren is a financial advisor with Winter & Associates, Inc. in St. Paul, MN, holding a Series 66 designation and seven years of industry experience. Prior to joining Winter & Associates, Floren worked at several firms including North Star Consultants, CRI Securities, and Van Clemens & Co., Inc. Outside of finance, Floren has experience in agricultural business through Floren Farms. Winter & Associates serves individuals, families, trusts, estates, and small businesses by providing asset management, financial planning, and retirement plan consulting. The firm employs fundamental analysis and strategic asset allocation, primarily recommending no-load mutual funds and ETFs, and manages approximately $180 million in assets across about 200 client relationships.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting
user avatar

Nicole T

Series 63, Series 65

St. Paul, MN

Winter & Associates, Inc.

Nicole Tietel is a financial advisor at Winter & Associates, Inc. with 30 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Winter & Associates, CRI Securities Inc, North Star Consultants, Minnesota Life Insurance Company, and Securian Financial Services. Outside of advising, she is a published book author and serves as a trustee for a family trust. Winter & Associates serves individuals, families, trusts, estates, and small businesses, managing approximately $180 million in assets with a focus on fundamental analysis and strategic asset allocation. The firm offers discretionary portfolio management, financial planning, and retirement plan consulting, primarily recommending no-load mutual funds and ETFs.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting
user avatar

Edward A

CFP®, Series 63

St. Paul, MN

Winter & Associates, Inc.

Edward Anderson is a CFP® with seven years of industry experience, currently serving as a financial advisor at Winter & Associates, Inc. since 2025. He previously worked at United Planners Financial Services, Lee Stoerzinger Wealth Management, and Sterling Wealth Management. Winter & Associates serves individuals, families, trusts, estates, and small businesses, offering asset management, financial planning, and retirement plan consulting. The firm manages approximately $180 million in assets and employs fundamental analysis and strategic asset allocation, primarily recommending no-load mutual funds and ETFs.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting
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