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Wisconsin Capital Management, LLC

Updated today

Client assets under management

$121,019,694

Clients

74

51% high-net-worth

Advisors

2

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

37

Low

Average account size

$1,635,401

About

Wisconsin Capital Management provides discretionary investment management primarily for individual and high‑net‑worth clients and serves as the investment adviser to two SEC‑registered mutual funds, the Plumb Balanced Fund and the Plumb Equity Fund. The firm also manages client assets within third‑party wrap fee programs, offers trade‑signaling services through Perfectna’s Echo‑Trading platform, and provides limited business consulting.

The firm emphasizes a fundamental, growth‑at‑reasonable‑prices approach, seeking diversified portfolios across equities and fixed income and evaluating issuers by balance sheet, cash flow, competitive position, and industry trends. WisCap works with clients to set objectives and written investment policies, then exercises discretionary authority to select securities and implement portfolio changes consistent with those guidelines.

Notable distinctions include its adviser role to registered investment companies and the practice of investing client accounts in those funds, a relationship the firm discloses and manages as a potential conflict of interest. WisCap’s participation as a Signal Provider on Echo, with a focused high‑growth signaling strategy that differs from its managed portfolios, together with its management of assets within wrap programs, gives it an uncommon mix of mutual fund, retail signal‑service, and wrap‑account activity for a firm of its size.

Client services

Financial planning Portfolio management

Expertise

Wealth management Passive / index investing Active portfolio management Real estate investing

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Fee options

Fixed

Flat monthly fees for business consulting services, negotiated separately.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $4,000,000: 0.80% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.60%

Other

Account minimum: $2 million

Main office location

Wisconsin Capital Management, LLC

8020 Excelsior Drive Ste. 402

Madison WI 53717, United States

Number of offices

1

Most active in

Illinois · New Hampshire · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nathan P

Series 63, Series 65

Madison, WI

Wisconsin Capital Management, LLC

Nathan Plumb is a financial advisor at Wisconsin Capital Management, LLC with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Lincoln Financial Advisors. Outside of his advisory role, Plumb is a licensed real estate agent and serves as a board member of the Wisconsin Veterans Museum Foundation. Wisconsin Capital Management provides discretionary investment management primarily for individual and high-net-worth clients and serves as adviser to two SEC-registered mutual funds. The firm employs a fundamental, growth-at-reasonable-prices approach and manages client assets across multiple platforms, including wrap fee programs and trade-signaling services.

Wealth management Passive / index investing Active portfolio management Real estate investing
user avatar

Thomas P

Series 63, Series 65

Madison, WI

Wisconsin Capital Management, LLC

Thomas Plumb is a financial advisor at Wisconsin Capital Management, LLC with 41 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Wisconsin Capital Management since 2005, as well as at SVA Plumb Wealth Management from 2011 to 2019. Outside of his advisory role, he is an owner and general partner of Forest Edge, LLC, a land acquisition business. Wisconsin Capital Management provides discretionary investment management primarily for individual and high-net-worth clients and serves as the investment adviser to two SEC-registered mutual funds, the Plumb Balanced Fund and the Plumb Equity Fund. The firm emphasizes a fundamental, growth-at-reasonable-prices approach, managing diversified portfolios across equities and fixed income while also offering trade-signaling services and limited business consulting.

Wealth management Passive / index investing Active portfolio management Real estate investing
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