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Wisdom Financial Services, L.L.C.

Updated today

Client AUM

$779,162,589

Clients

1,518

Advisors

9

of 14 employees

About

Wisdom Financial Services, L.L.C. provides individualized financial planning and discretionary portfolio management primarily to individual households (including non‑high‑net‑worth clients), as well as to pension and profit‑sharing plans. The firm reports managing about $779 million in discretionary assets and uses Matson Money, Inc. as a sub‑adviser, including access to a portfolio “MRI” analysis run through Matson Money’s software using Morningstar data.

The firm develops client portfolios from a data‑gathering process that considers goals, time horizon, risk tolerance and tax factors and applies fundamental analysis to set asset allocation targets and manage accounts. Wisdom also acts as a solicitor for Matson Money and discloses that Matson Money provides asset management and forwards management fees to Wisdom, a referral relationship the brochure identifies as a potential conflict of interest to be managed by suitability and disclosure.

Wisdom’s business model includes less common affiliations for a team adviser: associates who provide referrals to an affiliated law practice and to separate accounting firms, and who are licensed to sell life insurance, with disclosures that clients are not required to use those firms. The firm also notes operational features that differ from some peers — it does not take custody of client assets, does not charge performance‑based fees, and states it has no minimum account size.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing

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Fee options

Percentage

$0 - $500,000: 0.80% $500,001 - $1,000,000: 0.46% $1,000,001 - $4,000,000: 0.36% $4,000,001+: 0.21%

Main office

445 U.S. Highway 6 East

Geneseo IL 61254

Advisors at this office

9

Most active in

Arizona · Arkansas · California · Colorado · Florida · Georgia · Illinois · Indiana · Iowa · Michigan · Minnesota · Missouri · New Hampshire · Tennessee · Texas · Wisconsin

Also doing business as

Wisdom Financial Services, L.L.C. · Wisdom Financial Services, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Benjamin Y

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Benjamin Young is a financial advisor at Wisdom Financial Services, L.L.C. with 10 years of industry experience. He holds a Series 65 designation and also practices as an attorney with Greenwood Law, LLC. His prior work includes over a decade at Nash Bean Ford & Brown, LLP. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and incorporates fundamental analysis and client-specific factors to develop and manage portfolios.

Passive / index investing
user avatar

Jacob M

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jacob Miller is a financial advisor at Wisdom Financial Services, L.L.C., holding a Series 65 credential with one year of industry experience. He has previously worked at Springfield Armory, Inc. and maintains a management, tax, and accounting role at Miller Farm & Business, Inc. outside of his advisory work. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily for individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven, fundamental analysis approach to portfolio construction and management.

Passive / index investing
user avatar

Jeffrey A

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jeffrey Amman is a Series 65-licensed financial advisor with Wisdom Financial Services, L.L.C., bringing three years of industry experience. Prior to joining Wisdom Financial Services in 2023, he worked for 14 years at IH Mississippi Valley Credit Union. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm uses a data-driven process to develop client portfolios and partners with Matson Money, Inc. as a sub-adviser.

Passive / index investing
user avatar

Justin H

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Justin Heaton is a Series 65-licensed financial advisor with Wisdom Financial Services, L.L.C. in Geneseo, IL, where he has been practicing for 14 years. He has been with Wisdom Financial Services since 2011, contributing to the firm's offerings as part of a nine-advisor team. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily to individual households and retirement plans. The firm manages approximately $779 million in discretionary assets, employing a data-driven process that incorporates client goals, risk tolerance, and tax considerations, and utilizes Matson Money, Inc. as a sub-adviser.

Passive / index investing
user avatar

Curtis F

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Curtis Ford is a Series 65-licensed advisor with Wisdom Financial Services, L.L.C. in Geneseo, IL, where he has worked since 2004. He has 22 years of industry experience and also serves as an attorney. Ford has been associated with Nash Bean Ford & Brown, LLP since 1993. Wisdom Financial Services, L.L.C. provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and uses a data-driven process to develop client portfolios, incorporating fundamental analysis and risk factors.

Passive / index investing
user avatar

Gregory H

Series 66

Geneso, IL

Wisdom Financial Services, L.L.C.

Gregory Heaton is a financial advisor with Wisdom Financial Services, L.L.C. in Geneseo, IL, holding a Series 66 designation and 26 years of industry experience. He has been with Wisdom Financial Services since 2003 and operates the Greg Heaton Agency, which sells insurance products. Wisdom Financial Services, L.L.C. provides individualized financial planning and discretionary portfolio management primarily for individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven approach to portfolio construction and management.

Passive / index investing
user avatar

Julia W

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Julia Wiese is a financial advisor at Wisdom Financial Services, L.L.C. in Geneseo, IL, holding a Series 65 credential with one year of industry experience. Prior to joining Wisdom Financial Services, she worked at Thomson Reuters for nine years and has operated Wiese Accounting since 2004. Wisdom Financial Services, L.L.C. provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven approach that incorporates client goals, risk tolerance, and tax factors to determine asset allocation.

Passive / index investing
user avatar

Matthew S

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Matthew Simosky is a financial advisor at Wisdom Financial Services, L.L.C. in Geneseo, IL, holding a Series 65 license with five years of industry experience. Prior to joining Wisdom Financial Services in 2021, he worked for John Deere for 20 years and operates his own financial planning and tax accounting businesses. He provides accounting and tax preparation services through Simosky Tax & Accounting and financial planning services through Simosky Financial Planning. Wisdom Financial Services, L.L.C. offers individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven investment approach that incorporates fundamental analysis and client-specific factors such as goals, risk tolerance, and tax considerations.

Passive / index investing
user avatar

Scott M

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Scott Moorhead is a financial advisor at Wisdom Financial Services, L.L.C. with 9 years of industry experience. He holds a Series 65 designation and has worked at Wisdom Financial since 2016. In addition to his advisory role, Moorhead is a CPA partner at Moorhead Patterson & Company, P.C., a certified public accounting firm where he provides tax preparation, auditing, and general ledger services. Wisdom Financial Services offers individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and utilizes a data-driven approach that factors in client goals, risk tolerance, and tax considerations to guide asset allocation.

Passive / index investing
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