Wise Planning, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Wise Planning, Inc. provides financial advice to individuals and families — including high net worth clients — as well as corporate pension and profit-sharing plans, trusts, and estates. The firm offers comprehensive personal financial planning and an hourly planning option, along with portfolio management and implementation support tailored to client needs.
The firm operates primarily on a non-discretionary basis: it develops written plans, makes investment recommendations, and provides supervisory management on a periodic or event-driven basis while clients retain final trading authority (limited powers of attorney are used when authorized). Investment implementation generally emphasizes low-cost, broad-market index mutual funds and ETFs, with occasional use of individual fixed-income securities, and client accounts are reviewed at least quarterly or as circumstances warrant.
Distinctive aspects in the brochure include a flat, asset-and-complexity–based annual fee schedule (plus an hourly option) rather than a percentage-of-AUM billing approach and the absence of performance-based fees. The firm reports over $610 million in non-discretionary regulatory assets across roughly 200 client relationships with a five-advisor team, and staff involvement in delivering educational seminars and workshops for corporate audiences is noted as a regular part of its activities.
Client services
Expertise
Demographic focus
Fee options
$0 - $800,000: $3,000 flat fee annually $800,000 - $1,200,000: $3,000 to $4,800 annually $1,200,000 - $1,600,000: $4,800 to $6,400 annually $1,600,000 - $2,000,000: $6,400 to $8,000 annually $2,000,000 - $3,500,000: $8,000 to $10,000 annually $3,500,000 - $5,000,000: $10,000 to $12,000 annually $5,000,000 - $7,500,000: $12,000 to $15,000 annually $7,500,000 - $20,000,000: $15,000 to $22,000 annually $20,000,000+: Negotiated fee
$250/hour for Hourly Financial Planning
Minimum fee: Minimum annual fee is $3,000 Fee-only: Comprehensive Personal Financial Planning charged as flat fees based on assets; Hourly Financial Planning at $250/hour
Main office
Seattle WA
Advisors at this office
6
Most active in
California · Colorado · Illinois · Washington · Wisconsin
Also doing business as
Wise Planning · Wise Planning, Inc. · Wise, Deborah Rose
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Deborah W
CFP®, Series 63
Seattle, WA
Wise Planning, Inc.
Deborah Wise is a CFP® with 27 years of industry experience and is a principal at Wise Planning, Inc. She has been with the firm since 1997, contributing to its development over more than two decades. The firm serves individuals and families, including high net worth clients, as well as corporate pension and profit-sharing plans, trusts, and estates. Wise Planning offers comprehensive financial planning and portfolio management primarily on a non-discretionary basis, focusing on low-cost, broad-market index funds and ETFs.
Kevin O
CFP®, Series 65
Seattle, WA
Wise Planning, Inc.
Kevin O'Brien Jr. is a CFP® professional with 11 years of industry experience, currently serving at Wise Planning, Inc. since 2020. Prior to this, he worked for seven years at Ernst and Young LLP. Wise Planning, Inc. provides financial advice to individuals, families, and corporate clients, emphasizing comprehensive personal financial planning and tailored portfolio management. The firm operates primarily on a non-discretionary basis and uses a fee schedule based on assets and complexity, with an emphasis on low-cost index funds and client education through seminars and workshops.
Albert B
CFP®, Series 65
Seattle, WA
Wise Planning, Inc.
Albert Barsanti Jr. is a CFP® with eight years of industry experience, currently serving at Wise Planning, Inc. He has held roles at Mercer Global Advisors Inc., Tapfin/EY, Water Intelligence Australia, and American Leak Detection. Barsanti is based in Seattle, WA, and holds a Series 65 license. Wise Planning, Inc. provides financial advice to individuals, families, corporate pension and profit-sharing plans, trusts, and estates. The firm offers comprehensive personal financial planning and portfolio management with an emphasis on low-cost, broad-market index funds and operates primarily on a non-discretionary basis.
Robert F
Series 63, Series 65
Seattle, WA
Wise Planning, Inc.
Robert Fairbrook is a financial advisor at Wise Planning, Inc. in Seattle, WA, with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Wise Planning since 2007 and Ernst & Young Investment Advisers LLP since 2009. In addition to his advisory role, he provides educational seminars to employees of Ernst & Young’s corporate clients. Wise Planning, Inc. serves individuals, families, and institutional clients, offering comprehensive financial planning and portfolio management primarily on a non-discretionary basis. The firm emphasizes low-cost, broad-market index investments and operates with a flat fee structure rather than charging based on assets under management.
Andrew H
Series 65
Seattle, WA
Wise Planning, Inc.
Andrew Holte is a financial advisor at Wise Planning, Inc. in Seattle, WA, with 4 years of industry experience. He holds a Series 65 designation and previously worked at Plexus Scientific Corporation for 14 years before joining Wise Planning in 2021. Wise Planning, Inc. serves individuals, families—including high net worth clients—and corporate pension and profit-sharing plans, trusts, and estates. The firm emphasizes comprehensive personal financial planning and portfolio management, primarily on a non-discretionary basis, with investment strategies focused on low-cost, broad-market index funds and ETFs.
Brooke C
CFP®, Series 63
Seattle, WA
Wise Planning, Inc.
Brooke Crawford is a CFP® with four years of industry experience, currently serving at Wise Planning, Inc. since 2023. Her prior roles include positions at The Vanguard Group and various companies outside the financial sector. Wise Planning, Inc. provides financial advice to individuals, families, and institutional clients through comprehensive financial planning and portfolio management. The firm operates primarily on a non-discretionary basis, emphasizing low-cost, broad-market index funds and offering a flat, asset-and-complexity-based fee structure.
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