Wisely Advised

The firm serves individual clients (including high-net-worth households) as well as municipal entities, pension and profit-sharing plans, trusts, estates, and small businesses. It provides discretionary portfolio management, hourly and ongoing financial planning, and qualified plan account services, including acting as a 3(21) fiduciary for employer-sponsored plans.

Investment decisions are made on a discretionary basis using a combination of fundamental and technical analysis and implemented through five model portfolios or custom allocations, with periodic rebalancing generally every 12–18 months. Portfolios may hold a broad mix of securities (stocks, bonds, mutual funds, ETFs and cash equivalents), and custodial and clearing services are provided through a national custodian.

Compared with many peers, the firm’s principal is also a licensed insurance agent who sells life, health, long-term care and disability products for commissions and is appointed with multiple carriers, a relationship the brochure discloses as a potential conflict of interest. The firm also places emphasis on qualified-plan governance—assisting trustees with investment policy statements, investment committee formation and quarterly monitoring—which it offers alongside its advisory services for a small advisory team managing assets at the firm level.