Santa Monica, CA 20th Street Office

The firm primarily advises private equity funds and corporations on buy‑side and sell‑side mergers and acquisitions of middle‑market, privately held companies and also provides financial planning and business valuations to individuals and corporations. Engagements are consultant‑style: M&A fees are earned on completed transactions and financial planning is billed on an hourly basis rather than through ongoing asset management arrangements.

For M&A work the firm tailors recommendations to client‑specified acquisition or sale criteria such as industry, cash flow, management continuity and growth potential, and may receive performance‑based compensation including warrants and rights to co‑invest on completed deals. For financial planning it typically recommends diversified ETFs with a long‑term buy‑and‑hold approach, determines risk tolerance through discussion, and relies on clients to execute transactions through their chosen brokers while retaining no custody or investment discretion.

The firm’s profile includes several features that are uncommon among peers: the principal is a licensed California real estate broker (since 1994) and a licensed life, health and variable annuity insurance agent (since 2018), each activity consuming under 5% of time and subject to separate written agreements if the adviser represents a client in those transactions. It also discloses an application to register as a broker‑dealer, does business valuations for legal matters, and does not use percentage‑of‑assets fees—characteristics that distinguish it from many other firms in this category.