Woodland Wealth Advisors logo

Woodland Wealth Advisors

Updated today

Client assets under management

$10,333,585

Clients

16

25% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

8

Very Low

Average account size

$645,849

About

Woodland Wealth Advisors is a registered investment adviser that provides ongoing, discretionary portfolio management to individual clients. The firm’s brochure states services are tailored through client discussions and questionnaires to document goals, time horizon, tax status, and risk tolerance; it does not offer financial planning or tax preparation services.

The firm emphasizes an income‑oriented approach that combines long‑term stock and ETF positions with covered‑call and related options strategies (executed weekly or monthly) to generate premium income while seeking capital preservation, and may also use mutual funds and fixed income depending on client profiles. Woodland uses a mix of fundamental, technical, charting, cyclical and quantitative analysis and requires discretionary authority to implement its investment decisions.

Compared with many supported firms, Woodland operates at a relatively small scale — its ADV reports about $10.3 million in discretionary assets across a small number of clients — and while the brochure lists high‑net‑worth individuals as a client type, the firm’s asset and client profile suggests a predominantly smaller individual client base rather than a heavy HNW concentration. The firm also requires custody with Schwab Institutional, applies the same options strategy to its own accounts (with policies to avoid trading ahead of clients), does not participate in wrap programs, and does not accept performance‑based fees.

Client services

Portfolio management

Expertise

Options & derivatives strategies Passive / index investing Real estate investing

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0+: 1% annually (on assets not in options strategy, excluding money market mutual funds) $0+: 2% annually (on assets in options investing strategy)

Other

Fee-only: 1% or 2% annually based on asset participation in options strategy; fees are negotiable.

Main office location

Woodland Wealth Advisors

Roy WA, United States

Number of offices

1

Most active in

Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Holli H

Series 65

Roy, WA

Woodland Wealth Advisors

Holli Howatson is a financial advisor at Woodland Wealth Advisors with 18 years of industry experience. She holds a Series 65 designation and has worked previously at Horizon Asset Management, LLC. Howatson’s career includes periods of retirement and a brief tenure at The Olympia Yacht Club. Woodland Wealth Advisors provides discretionary, individually tailored portfolio management primarily for individual clients, focusing on a long-term equity and ETF core combined with options strategies such as covered calls and cash-secured puts. The firm manages a small, concentrated client base with about $7.5 million in discretionary assets and emphasizes individualized oversight through quarterly portfolio reviews and the use of fundamental, technical, and quantitative analysis.

Options & derivatives strategies Passive / index investing Real estate investing
user avatar

James H

Series 65

Roy, WA

Woodland Wealth Advisors

James Howatson is a financial advisor at Woodland Wealth Advisors with a Series 65 designation and no prior industry experience. Before entering the financial field, he served in the United States Coast Guard Reserves for 31 years and worked with the Tacoma Police Department for 32 years. He has been retired since 2017. Woodland Wealth Advisors provides discretionary, individually tailored portfolio management primarily for individual clients, focusing on long-term equity and ETF core holdings combined with options strategies to generate income and seek capital preservation. The firm manages a small, concentrated client base, allowing for more individualized oversight and employs a disciplined investment process with quarterly account reviews.

Options & derivatives strategies Passive / index investing Real estate investing
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")