Woodland Wealth Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Woodland Wealth Advisors is a registered investment adviser that provides ongoing, discretionary portfolio management to individual clients. The firm’s brochure states services are tailored through client discussions and questionnaires to document goals, time horizon, tax status, and risk tolerance; it does not offer financial planning or tax preparation services.
The firm emphasizes an income‑oriented approach that combines long‑term stock and ETF positions with covered‑call and related options strategies (executed weekly or monthly) to generate premium income while seeking capital preservation, and may also use mutual funds and fixed income depending on client profiles. Woodland uses a mix of fundamental, technical, charting, cyclical and quantitative analysis and requires discretionary authority to implement its investment decisions.
Compared with many supported firms, Woodland operates at a relatively small scale — its ADV reports about $10.3 million in discretionary assets across a small number of clients — and while the brochure lists high‑net‑worth individuals as a client type, the firm’s asset and client profile suggests a predominantly smaller individual client base rather than a heavy HNW concentration. The firm also requires custody with Schwab Institutional, applies the same options strategy to its own accounts (with policies to avoid trading ahead of clients), does not participate in wrap programs, and does not accept performance‑based fees.
Client services
Expertise
Fee options
$0+: 1% annually (on assets not in options strategy, excluding money market mutual funds) $0+: 2% annually (on assets in options investing strategy)
Fee-only: 1% or 2% annually based on asset participation in options strategy; fees are negotiable.
Main office
Roy WA
Advisors at this office
2
Most active in
Texas · Washington
Also doing business as
Howatson, LLC · Woodland Wealth Advisors
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Holli H
Series 65
Roy, WA
Woodland Wealth Advisors
Holli Howatson is a financial advisor at Woodland Wealth Advisors with 19 years of industry experience. She holds a Series 65 designation and has worked at her current firm since 2023. Prior to that, she was retired and spent a year affiliated with The Olympia Yacht Club. Woodland Wealth Advisors is a registered investment adviser that provides discretionary portfolio management primarily to individual clients. The firm employs an income-oriented investment approach that combines long-term stock and ETF holdings with covered-call and related options strategies to generate premium income while seeking capital preservation.
James H
Series 65
Roy, WA
Woodland Wealth Advisors
James Howatson is a financial advisor at Woodland Wealth Advisors with a Series 65 designation and no prior industry experience. Before entering the financial field, he served in the United States Coast Guard Reserves for 31 years and worked with the Tacoma Police Department for 32 years. He has been retired since 2017. Woodland Wealth Advisors provides discretionary, individually tailored portfolio management primarily for individual clients, focusing on long-term equity and ETF core holdings combined with options strategies to generate income and seek capital preservation. The firm manages a small, concentrated client base, allowing for more individualized oversight and employs a disciplined investment process with quarterly account reviews.
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