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Worth Asset Management

Updated today

Client assets under management

$288,136,426

Clients

329

25% high-net-worth

Advisors

10

of 12 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

33

Very Low

Average account size

$875,795

About

Worth Asset Management provides discretionary and non‑discretionary portfolio management and financial planning to individuals, high‑net‑worth clients, trusts and retirement plans, offering services such as cash management, distribution planning and insurance advice. The firm reports managing approximately $288 million in client assets and offers ongoing account reviews and reporting to its roughly 300+ client relationships.

Worth tailors strategies using client questionnaires and risk profiles, permits clients to impose reasonable investment restrictions, and employs security analysis methods including fundamental and technical analysis and third‑party corporate rating services. The firm combines in‑house management with the use of sub‑advisors (the brochure lists AQR and Parametric as examples), and delivers performance and portfolio reporting via third‑party software with quarterly reviews.

The brochure highlights several arrangements that are less common among peers: several investment adviser representatives are licensed insurance agents and Worth uses the DPL insurance platform to provide insurance reviews, education and access to products (the firm discloses it does not take commissions through DPL, while noting some representatives may receive sales compensation for insurance sold outside fee‑based accounts). Worth also discloses an affiliation with an external CPA firm and an employee connection that creates an economic benefit, and it custodians client assets at Charles Schwab while integrating third‑party sub‑advisors and reporting platforms—an operational mix that distinguishes it from many similarly sized team firms.

Client services

Portfolio management Educational seminars or workshops Portfolio management for 401k

Expertise

Annuities Long-term care insurance Disability insurance Life insurance needs analysis

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Fee options

Percentage

$0 - $250,000: 1.25% $250,000 - $1,000,000: 1.00% $1,000,000 - $2,000,000: 0.90% $2,000,000 - $3,000,000: 0.80% $3,000,000 - $4,000,000: 0.70% $4,000,000+: Dependent on services offered

Other

Account minimum: $25,000 Minimum fee: $300 minimum annual fee, may be waived at firm's discretion Fee-only: Investment management fees as tiered above; no commissions charged by Worth for advisory services

Main office location

Worth Asset Management

17855 Dallas Parkway, Suite 150

Dallas TX 75287, United States

Number of offices

1

Most active in

Arkansas · Florida · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John H

Series 65, Series 66

Waxahachie, TX

Worth Asset Management

John Hale is a financial advisor with Worth Asset Management in Waxahachie, TX, holding Series 65 and Series 66 licenses and bringing 13 years of industry experience. He has been with Worth Asset Management since 2014 and also manages The Hale Law Firm, P.C., where he practices as an attorney. Outside of financial advising, Hale is involved in legal practice and real estate management. Worth Asset Management provides portfolio management, financial planning, and insurance advisory services to individuals, high net worth clients, trusts, and retirement plans. The firm customizes investment strategies based on client objectives and employs various analytical methods, maintaining ongoing portfolio reviews and discretionary authority to manage assets.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Alton T

Series 63, Series 65

Frisco, TX

Worth Asset Management

Alton Thompson is a financial advisor at Worth Asset Management in Frisco, TX, with seven years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Lenovo before joining Worth Financial Group. Outside of advisory work, he engages in part-time sales for two small businesses, TAP Innovations and Dealer Detail Services, focusing on lead generation. Worth Asset Management provides portfolio management, financial planning, and related services to individuals, high net worth clients, trusts, and retirement plans. The firm customizes investment strategies based on client objectives and employs various analytical methods, maintaining ongoing portfolio reviews and discretionary authority for adjustments.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Natalie F

Series 65

Dallas, TX

Worth Asset Management

Natalie Floyd is a financial advisor at Worth Asset Management with two years of industry experience. She holds a Series 65 designation and has been with Worth Asset Management since 2023. Outside of her advisory role, she teaches first grade at Trinity Christian Academy, a position she has held since 2015. Worth Asset Management provides portfolio management, financial planning, and related services to individuals, high net worth clients, trusts, and retirement plans. The firm customizes investment strategies based on client objectives and regularly reviews portfolios using various analytical methods.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Joseph D

CFP®, Series 63, Series 65

Dallas, TX

Worth Asset Management

Joseph Dowdall is a CFP® professional with 18 years of experience in the financial services industry. He has worked at Worth Asset Management since 2021 and previously spent 10 years with MMWKM Advisors, LLC. In addition to his advisory role, he is an independent insurance agent involved in marketing and sales of traditional insurance products. Worth Asset Management serves individuals, high net worth clients, trusts, and retirement plans by providing portfolio management, financial planning, and distribution services. The firm customizes investment strategies based on client objectives and employs various analytical methods, conducting ongoing portfolio reviews and adjustments.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Cody M

CFP®, Series 63, Series 66

Dallas, TX

Worth Asset Management

Cody Mason is a CFP® professional with 19 years of industry experience. He is currently with Worth Asset Management in Dallas, TX, where he has worked since 2025. Prior to this, Mason held various roles at Fidelity Investments and its affiliated firms from 2006 to 2025. Worth Asset Management provides discretionary and non-discretionary portfolio management, financial planning, and insurance advisory services to individuals, high net worth clients, trusts, and retirement plans. The firm tailors investment strategies to client objectives using fundamental, technical, and cyclical analysis, with ongoing portfolio reviews and adjustments.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Philip F

CFP®, Series 66

Dallas, TX

Worth Asset Management

Philip Floyd is a CFP® and Series 66 licensed advisor with 21 years of industry experience. He has worked at Worth Asset Management since 2021 and previously spent five years at MMWKM Advisors, LLC. In addition to his advisory role, Floyd is an independent insurance agent involved in marketing and sales of traditional insurance products. Worth Asset Management serves individuals, high net worth clients, trusts, and retirement plans by providing portfolio management, financial planning, and insurance advisory services. The firm employs a tailored investment approach that includes fundamental and technical analysis, with ongoing portfolio adjustments based on client circumstances.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

James C

Series 63

Dallas, TX

Worth Asset Management

James Clark is a financial advisor at Worth Asset Management in Dallas, TX, with 42 years of industry experience. He has been with Worth Asset Management since 2013 and previously worked at Worth Financial Group from 2001 to 2020. In addition to his advisory role, Clark is an independent insurance agent involved in the marketing and sales of traditional insurance, life insurance, and annuities. Worth Asset Management provides discretionary and non-discretionary portfolio management, financial planning, and insurance advisory services to individuals, high net worth clients, trusts, and retirement plans. The firm tailors investment strategies to client objectives using fundamental, technical, and cyclical analysis, with ongoing portfolio adjustments and regular reviews.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

James S

Series 63, Series 65

Dallas, TX

Worth Asset Management

James Stewart is a financial advisor at Worth Asset Management in Dallas, TX, with four years of industry experience. He has held positions at Worth Asset Management since 2021 and previously worked at Harbor Wealth Management from 2009 to 2021. He holds Series 63 and Series 65 licenses. Worth Asset Management provides discretionary and non-discretionary portfolio management, financial planning, and insurance advisory services to individuals, high net worth clients, trusts, and retirement plans. The firm employs a range of analytical methods and maintains ongoing client portfolio reviews, often with discretionary authority to adjust strategies according to client needs.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Jeffrey B

CFP®, Series 63, Series 65

Dallas, TX

Worth Asset Management

Jeffrey Burandt is a CFP®-certified financial advisor with over 31 years of industry experience. He is currently with Worth Asset Management and has previously worked at Harbor Wealth Management, Inc. and Worth Financial Group Inc. Worth Asset Management offers discretionary and non-discretionary portfolio management, financial planning, and insurance advisory services to individuals, high net worth clients, trusts, and retirement plans. The firm tailors investment strategies to client objectives using fundamental, technical, and cyclical analysis, and maintains ongoing portfolio reviews with a focus on client-specific restrictions.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
user avatar

Beth J

Series 66

Dallas, TX

Worth Asset Management

Beth Johnson is a financial advisor with Worth Asset Management in Dallas, TX, holding a Series 66 designation and 17 years of industry experience. Her prior experience includes roles at Morgan Stanley Smith Barney, Morgan Stanley Private Bank, RBC Capital Markets, and City National Bank. She is also licensed as an independent insurance agent, marketing traditional and variable insurance products. Worth Asset Management provides portfolio management, financial planning, cash management, and distribution planning services to individuals, high net worth clients, trusts, and retirement plans. The firm integrates insurance products into comprehensive plans and employs a range of analytical methods while tailoring strategies to client objectives.

Annuities Long-term care insurance Disability insurance Life insurance needs analysis
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