Wrenne Financial Planning LLC logo

Wrenne Financial Planning LLC

Updated today

Client assets under management

$297,914,898

Clients

428

23% high-net-worth

Advisors

6

of 11 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

71

High

Average account size

$696,063

About

Wrenne Financial Planning provides combined investment management and comprehensive financial planning to individual and high-net-worth clients, with additional services for corporations and businesses. The firm also offers limited-scope programs aimed at physicians—such as Foundations Financial Planning, student loan planning, and no-cost virtual seminars for medical residents—separate from its investment management offerings.

WFP’s investment approach emphasizes passive portfolio construction using index mutual funds and ETFs and results in written financial plans and investment policy statements tailored to each client. The firm coordinates with clients’ other professionals (attorneys, accountants, tax and insurance advisors), manages accounts on a discretionary basis, and may transition some clients to an investment-management-only engagement after plan milestones are met.

Compared with peers, WFP operates from seven offices and discloses the use of testimonials in its advertising, both practices that are less common among similar team firms. The brochure also notes that WFP generally charges fixed upfront and ongoing fees rather than a percentage-of-assets model and that it executes client trades on an individual basis rather than aggregating orders.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Student loan debt Cash flow / budgeting Home buying

Occupation focus

Doctor or Medical Professional

Demographic focus

Young Professionals

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

N/A (Fees are fixed fees, not percentage tiers)

Other

Minimum fee: Upfront fee ranging from $750 to $3,000 depending on complexity and needs (Combined service) Fee-only: Fixed fees in ranges for various services: Combined Investment Management and Financial Planning (upfront $750-$3,000, ongoing $1,200-$20,000/year), Foundations Financial Planning (upfront $375-$750, ongoing $1,560-$5,000/year), Student Loan Planning (one-time $500 single borrower, $750 dual household)

Main office location

Wrenne Financial Planning LLC

Lexington KY, United States

Number of offices

7

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Illinois · Indiana · Kansas · Kentucky · Louisiana · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · New Hampshire · New York · North Carolina · Ohio · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Hugh B

CFP®, Series 66

Gulf Breeze, FL

Wrenne Financial Planning LLC

Hugh Baker is a CFP® and holds a Series 66 license with seven years of industry experience. He has been with Wrenne Financial Planning LLC since 2021 and previously worked at Allegheny Financial Group from 2015 to 2021. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for about 400 clients, including individual and high-net-worth households as well as corporate and business clients. The firm employs a passive investment approach using diversified portfolios of index mutual funds and ETFs, providing comprehensive financial planning and discretionary portfolio management along with separate student-loan planning services.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
user avatar

Heather L

CFP®, Series 63, Series 65

Pace, FL

Wrenne Financial Planning LLC

Heather Lovallo is a CFP® professional with six years of industry experience, currently serving at Wrenne Financial Planning LLC. She has worked at Wrenne Financial Planning since 2020, with prior experience at Katana Software, Inc. Outside of her advisory role, she serves on the finance committee of Cornerstone Baptist Church in Pace, FL, advising on the church budget and approving spending requests. Wrenne Financial Planning LLC is an SEC-registered firm with six advisors managing approximately $231 million for about 400 clients. The firm provides comprehensive financial planning and discretionary portfolio management, primarily using a passive investment approach with diversified portfolios of index mutual funds and ETFs.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
user avatar

Jacqueline S

CFP®

Denver, CO

Wrenne Financial Planning LLC

Jacqueline Griggs is a CFP® professional at Wrenne Financial Planning LLC with two years of industry experience. She previously worked at Physician Wealth Services and the Association of Equipment Manufacturers. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for about 400 clients, including individual, high-net-worth, corporate, and business clients. The firm employs a passive investment approach using diversified portfolios of index mutual funds and ETFs, combined with comprehensive financial planning and discretionary portfolio management.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
user avatar

Jennifer Q

CFP®, Series 66

Boulder, CO

Wrenne Financial Planning LLC

Jennifer Quire is a Certified Financial Planner® with 11 years of industry experience. She has been with Wrenne Financial Planning LLC since 2014, working as part of a six-advisor team in Boulder, CO. Wrenne Financial Planning LLC is an SEC-registered advisory firm serving individual and high-net-worth households as well as corporate clients. The firm follows a passive investment approach, utilizing diversified portfolios of index mutual funds and ETFs combined with comprehensive financial planning and discretionary portfolio management.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
user avatar

Daniel W

CFP®, Series 66

Lexington, KY

Wrenne Financial Planning LLC

Daniel Wrenne is a CFP® with 19 years of industry experience and has been with Wrenne Financial Planning LLC since 2014. He holds the Series 66 designation and is the owner of Finance for Physicians, LLC, a podcast focused on financial planning. Additionally, he serves as Board Treasurer for the Commonwealth Center for Fathers & Families, a nonprofit organization in Lexington, KY. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for around 400 clients, including individual, high-net-worth, corporate, and business clients. The firm follows a primarily passive investment approach with diversified portfolios of index mutual funds and ETFs, offering comprehensive financial planning and discretionary portfolio management.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
user avatar

Jeffrey W

CFP®

North Canton, OH

Wrenne Financial Planning LLC

Jeffrey Wenger is a CFP® professional with four years of industry experience, currently serving as an advisor at Wrenne Financial Planning LLC. His prior roles include work at Abound Paraplanning Service and Final Expense Brokerage, as well as a nine-year tenure at Lake High School. Outside of his advisory work, he is a self-employed swimming and diving official in Canton, Ohio. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for about 400 clients. The firm serves individual and high-net-worth households as well as corporate clients, primarily using a passive investment approach with diversified portfolios of index mutual funds and ETFs, alongside comprehensive financial planning and student-loan planning services.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")