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WRS Financial Services, L.L.C.

Updated today

Client assets under management

$23,002,458

Clients

46

17% high-net-worth

Advisors

6

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

8

Very Low

Average account size

$500,053

About

WRS Financial Services, LLC is a registered investment adviser that provides discretionary portfolio management to individual investors and also to retirement plans, trusts, estates and charitable organizations. As of December 31, 2024 the firm reported approximately $26.2 million in discretionary assets under management across 48 client relationships.

The firm builds customized, non‑model portfolios using fundamental analysis and a long‑term purchase approach, monitoring and rebalancing accounts on an ongoing basis; advisory fees are billed quarterly. Clients grant the firm discretionary authority under a management agreement and may impose written restrictions, and the firm may aggregate related household accounts for fee consideration.

WRS is a wholly owned subsidiary of a certified public accounting firm and shares ownership with that accounting practice, an affiliation that is uncommon among independent advisers. The firm also provides ERISA-focused services to pension and profit‑sharing plans and offers portfolio management for institutional-type clients, services that are less common among peers in its category.

Client services

Portfolio management

Expertise

Wealth management

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Fee options

Percentage

$0 - $500,000: 1.0000% annually $500,001 - $1,000,000: 0.9000% annually $1,000,001 - $5,000,000: 0.8000% annually $5,000,001+: 0.7500% annually

Other

Account minimum: $100,000

Main office location

WRS Financial Services, L.L.C.

216 Mcfarland Circle N.

Tuscaloosa AL 35406, United States

Number of offices

1

Most active in

Alabama

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven S

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

Steven Shelton is a Series 65-licensed financial advisor with 25 years of industry experience. He is the sole advisor at WRS Financial Services, L.L.C., an independent registered investment adviser based in Tuscaloosa, AL. WRS Financial Services provides discretionary portfolio management to individual investors, retirement plans, trusts, estates, and charitable organizations. The firm employs a customized, fundamental analysis-driven investment approach with a long-term purchase strategy and also offers ERISA-focused services to pension and profit-sharing plans.

Wealth management
user avatar

Robert W

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

Robert Way is a financial advisor at WRS Financial Services, L.L.C. in Tuscaloosa, Alabama, holding a Series 65 designation with 25 years of industry experience. WRS Financial Services is an independent registered investment adviser that provides discretionary portfolio management to individual investors, retirement plans, trusts, estates, and charitable organizations. The firm manages approximately $26.2 million in discretionary assets across 48 client relationships, offering customized, non-model portfolios based on fundamental analysis and a long-term purchase approach. WRS is a wholly owned subsidiary of a certified public accounting firm and provides ERISA-focused services and institutional portfolio management, distinguishing it within its category.

Wealth management
user avatar

Bryan R

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

Bryan Robinson is a financial advisor at WRS Financial Services, L.L.C. in Tuscaloosa, Alabama, with 15 years of industry experience. He holds a Series 65 designation and has been with WRS Financial Services since 2008. WRS Financial Services is an independent registered investment adviser that manages discretionary portfolios for individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers customized, non-model portfolios using fundamental analysis and a long-term purchase approach, and it also provides ERISA-focused services and portfolio management for institutional clients.

Wealth management
user avatar

Milton S

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

Milton Sims is a financial advisor at WRS Financial Services, L.L.C. in Tuscaloosa, AL, holding a Series 65 designation with 25 years of industry experience. He is the sole advisor at the independent firm. WRS Financial Services, LLC provides discretionary portfolio management to individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers customized, non-model portfolios using fundamental analysis and a long-term purchase approach, with services that include ERISA-focused pension and profit-sharing plan management.

Wealth management
user avatar

William R

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

William Ray is a Series 65 licensed financial advisor with 25 years of industry experience. He operates as the sole advisor at WRS Financial Services, L.L.C., an independent registered investment adviser based in Tuscaloosa, Alabama. WRS Financial Services provides discretionary portfolio management to individual investors, retirement plans, trusts, estates, and charitable organizations. The firm specializes in customized, non-model portfolios using fundamental analysis and a long-term purchase approach, and it is affiliated with a certified public accounting firm, offering ERISA-focused services and institutional portfolio management.

Wealth management
user avatar

Kimberly S

Series 65

Tuscaloosa, AL

WRS Financial Services, L.L.C.

Kimberly Sartain is a financial advisor with WRS Financial Services, L.L.C. in Tuscaloosa, Alabama. She holds a Series 65 designation and has 25 years of industry experience. WRS Financial Services is an independent registered investment adviser that provides discretionary portfolio management to individual investors, retirement plans, trusts, estates, and charitable organizations. The firm builds customized, non-model portfolios using fundamental analysis and a long-term purchase approach, and also offers ERISA-focused services and portfolio management for institutional-type clients.

Wealth management
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