Wrwco, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
WRWCO, LLC provides discretionary investment management to individuals, families, trusts, businesses and organizations, including IRA and SEP-IRA accounts, while not serving pension or 401(k) plans. As of December 31, 2025 the firm reported managing 154 accounts tied to 55 client relationships with approximately $101,245,881 in assets under management, and client assets are held with Fidelity as the qualified custodian.
The firm’s investment approach is value-oriented, balanced and “endowment-like,” emphasizing the production of regular, predictable and increasing cash payments alongside capital appreciation; portfolios are built across categories such as Taxable Income, Deferred Income, Growth and Income With Growth using stocks, bonds, mutual and closed‑end funds and CDs. WRWCO operates on a fully discretionary basis, seeks diversification to limit single‑security exposure, and provides ongoing reporting of gains, cash flow and performance on monthly, quarterly and annual schedules.
Distinctive operational features include the firm’s use of standing letters of authorization for transfers and an annual audit of custody safeguards, together with custodian-directed trading at Fidelity, which support more complex account operations. The firm also implements borrowing within separately managed accounts (margin or similar borrowing), an uncommon practice among peers, and reflects leadership experience managing institutional and endowment‑style, income‑focused portfolios.
Client services
Expertise
Fee options
$0 - $100,000: 1.85% $100,001 - $250,000: 1.48% $250,001 - $500,000: 1.27% $500,001 - $750,000: 1.00% $750,001 - $1,000,000: 0.90% $1,000,001 - $2,000,000: 0.88% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.80% $4,000,001 - $5,000,000: 0.75% $5,000,001 - $8,000,000: 0.70% $8,000,001 - $10,000,000: 0.65% $10,000,001 - $30,000,000: 0.60% $30,000,001+: Negotiable
Account minimum: $500,000
Main office
Houston TX
Advisors at this office
3
Most active in
Texas
Also doing business as
Wrwco Investment Advisors · Wrwco, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Traci W
Series 65
Houston, TX
Wrwco, LLC
Traci Williams is a Series 65-licensed financial advisor with 21 years of industry experience. She has been with WRWCO, LLC since 2003. WRWCO, LLC provides discretionary investment management to individuals, families, trusts, and small businesses, managing approximately $98 million in assets across a client base of about 50–52 relationships. The firm employs a value-oriented, balanced investment approach emphasizing income with growth, with portfolios diversified across equities and fixed-income securities.
William W
Series 63, Series 66
Houston, TX
Wrwco, LLC
William Williams is a financial advisor at WRWCO, LLC in Houston, TX, holding Series 63 and 66 licenses with 34 years of industry experience. He has been with WRWCO, LLC since 2000 and previously worked at United Planners Financial Services and Tiger Investment Corporation. WRWCO, LLC provides discretionary investment management to individuals, families, trusts, businesses, and organizations, focusing on value-oriented, balanced portfolios that emphasize regular and increasing cash payments alongside capital appreciation. The firm manages accounts primarily through Fidelity, employing diversification and complex operational features such as borrowing within separately managed accounts.
Paul W
Series 63, Series 65
Houston, TX
Wrwco, LLC
Paul Williams is a financial advisor at WRWCO, LLC with 23 years of industry experience. He has held his current role since 2020 and previously worked at United Planners Financial Services. Williams holds Series 63 and Series 65 designations. WRWCO, LLC provides discretionary investment management to individuals, families, trusts, and small businesses, managing approximately $98 million in assets across a small client base. The firm employs a value-oriented, balanced investment approach focused on income with growth, combining full discretionary authority with audit safeguards and client-aligned trading practices.
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