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WWM Financial

Updated today

Client assets under management

$360,080,156

Clients

545

19% high-net-worth

Advisors

4

of 8 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

136

Very High

Average account size

$660,698

About

WWM Financial manages roughly $382 million for individuals (including high‑net‑worth clients), trusts, pension plans and business clients, providing asset management, financial planning and consulting, and referrals to third‑party money managers. The firm also participates in Charles Schwab‑sponsored managed account programs and periodically offers educational seminars and workshops for clients and prospects.

WWM emphasizes continuous, individualized portfolio supervision and typically constructs portfolios from stocks, bonds, ETFs, options, structured notes and alternative investments, with at least quarterly reviews and rebalancing. The firm employs a mix of analytical methods (charting, cyclical, fundamental and technical), can refer accounts to third‑party managers, and may accept performance‑based fee arrangements in exceptional circumstances.

Notable distinctions include an insurance agency license that allows representatives to offer fixed insurance products (with customary commissions) and a firm‑affiliated real estate professional who receives referral fees when recommending agents. WWM’s public materials and marketing also feature educational events, third‑party ratings, client testimonials and advertised performance information, practices that are less common among similarly sized supported firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Options & derivatives strategies Real estate investing General estate planning guidance Charitable giving & philanthropy

Demographic focus

Women Professionals

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Fee options

Fixed

Negotiable, generally ranging from $2,500 to $20,000 for financial planning and consulting

Percentage

Any Assets+: Up to 1.50% annually

Project-based

$350 per hour

Performance-based

Performance fee basis under exceptional circumstances; details specific to client agreements

Main office location

WWM Financial

2131 Palomar Airport Rd., Suite 330

Carslbad CA 92011, United States

Number of offices

1

Most active in

Arizona · California · Florida · Illinois · Indiana · Louisiana · Nevada · New York · Oregon · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Catherine M

CFP®, Series 63, Series 65

Carlsbad, CA

WWM Financial

Catherine Magana is a CFP® with 25 years of industry experience, currently serving at WWM Financial since 2011. She previously worked at Purshe Kaplan Sterling Investments for six years. Magana is chairman of the board for Partners in Education, an organization focused on educational and scholarship support, and has held leadership roles with the Financial Planning Association of California. WWM Financial provides asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, retirement plans, and business entities. The firm employs a multi-disciplinary investment approach with tailored portfolio supervision and offers both discretionary and non-discretionary management.

Options & derivatives strategies Real estate investing General estate planning guidance Charitable giving & philanthropy Women Professionals
user avatar

Gregory C

CFP®, Series 63, Series 65

Carlsbad, CA

WWM Financial

Gregory Carroll is a CFP® professional with 31 years of industry experience, currently serving at WWM Financial since 2019. His prior roles include positions at Sterling Global Strategies, APW Capital, and Sterling Wealth Management Group, Inc. Outside of his advisory work, Carroll owns and manages rental properties in San Diego. WWM Financial provides asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, retirement plans, and business entities. The firm employs a multi-disciplinary investment approach with tailored portfolio supervision and offers both discretionary and non-discretionary portfolio management.

Options & derivatives strategies Real estate investing General estate planning guidance Charitable giving & philanthropy Women Professionals
user avatar

Vincent S

Series 63, Series 66

Carlsbad, CA

WWM Financial

Vincent Stefano is a financial advisor at WWM Financial in Carlsbad, CA, with 14 years of industry experience. He holds Series 63 and Series 66 designations and has been with WWM Financial since 2013. WWM Financial provides asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, retirement plans, and business entities. The firm manages approximately $342 million in assets, employing a multi-disciplinary investment approach with tailored portfolio supervision and a mix of securities and strategies.

Options & derivatives strategies Real estate investing General estate planning guidance Charitable giving & philanthropy Women Professionals
user avatar

Rachel I

Series 65, Series 66

Carlsbad, CA

WWM Financial

Rachel Ivanovich is a financial advisor at WWM Financial with five years of industry experience. She holds Series 65 and Series 66 licenses and has worked at WWM Financial since 2023. Outside of her advisory role, she is the president and owner of Easy Life Management, a tax and accounting firm where she is an enrolled agent and dedicates approximately half of her business time to tax planning and consulting. WWM Financial provides asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, retirement plans, and business entities. The firm employs a multi-disciplinary approach to portfolio management, combining fundamental, technical, and cyclical analysis with a range of investment strategies.

Options & derivatives strategies Real estate investing General estate planning guidance Charitable giving & philanthropy Women Professionals
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