Zoe Financial, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$283,473,191
Clients
1,608
Advisors
8
of 45 employees
About
Zoe Financial operates an online referral service that connects individuals and high‑net‑worth households who use its website with third‑party registered investment advisers in the Zoe Advisor Network. It also provides a separate Zoe Wealth Platform that offers reporting, administrative, sub‑advisory and wrap‑fee services to RIAs, while the Advisor Network referral service itself does not manage client assets or charge Users for referrals.
For the referral program Zoe collects limited household information via a digital form (income, account types, financial goals, zip code and current advisor status) and matches Users to pre‑vetted RIAs, but does not assess individual risk profiles or implement investment strategies for referred Users. For RIAs that use the Wealth Platform, Zoe performs due diligence — reviewing Form ADV/CRD records, IAR credentials and annual updates — and discloses managing approximately $118.2 million of discretionary and $165.3 million of non‑discretionary assets as of December 31, 2025.
Zoe is notable among peers for combining a client‑facing referral marketplace with a wrap‑fee/sub‑advisory platform and for its affiliation with an SEC‑registered broker‑dealer, Zoe Securities, LLC; several RIAs and outside funds hold minority ownership interests in Zoe and some of those entities participate on the Advisor Network. The firm discloses referral and platform compensation arrangements (including solicitor agreements and a disclosed relationship with Ethic) and describes contractual and procedural steps intended to mitigate resulting conflicts, such as prohibiting RIAs from passing referral fees onto Users and annually reviewing participating advisers.
Client services
Expertise
Main office
666 Third Ave., 6th Floor
New York NY 10017
Advisors at this office
8
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Disclosures
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Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Preston B
Series 65
New York, NY
Zoe Financial, Inc.
Preston Buhrmaster is a financial advisor at Zoe Financial, Inc. in New York, NY, holding a Series 65 credential with one year of industry experience. His prior work includes roles at Everlaw and Aflac, as well as experience with a CPA firm and his own company, JH Buhrmaster CO. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients to third-party registered investment advisers within its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, providing reporting and administrative support to participating RIAs, focusing on referrals and platform services rather than direct retail account management.
Rajesh G
CFA®, Series 63
New York, NY
Zoe Financial, Inc.
Rajesh Gaur is a CFA® charterholder with six years of industry experience, currently serving as an advisor at Zoe Financial, Inc. He has previously worked at RobustWealth, Inc. and Bank of America. Outside of his advisory role, he hosts a podcast focused on conversations with successful entrepreneurs through his digital media venture, One Vast Ventures LLC. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients to third-party registered investment advisers within its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, which provides reporting, administrative, and sub-advisory support to participating RIAs.
Matthew W
Series 65
New York, NY
Zoe Financial, Inc.
Matthew Wiener is a financial advisor at Zoe Financial, Inc. in New York, NY, with one year of industry experience. He holds a Series 65 designation and previously worked at Infor and B&H. Zoe Financial operates an online referral service connecting individuals and high-net-worth households with pre-vetted registered investment advisers through its Advisor Network. The firm also offers a Wealth Platform providing reporting, administrative, sub-advisory, and wrap-fee services to RIAs, without managing client assets directly or charging users for referrals.
Andres G
Series 63
New York, NY
Zoe Financial, Inc.
Andres Garcia is a financial advisor with Zoe Financial, Inc. in New York, NY. He holds a Series 63 designation and has five years of industry experience. Garcia has been with Zoe Financial and its related entity Zoe Financial & Co. since 2016. Zoe Financial operates an online referral service that connects individuals and high-net-worth households with third-party registered investment advisers through its Advisor Network. The firm also offers a separate Wealth Platform providing reporting and administrative services to RIAs, while not managing client assets or charging users for referrals.
John B
CFP®
New York, NY
Zoe Financial, Inc.
John Benevides is a CFP® professional with five years of experience currently at Zoe Financial, Inc. He has previously worked at Rething Wealth, Ameriprise, OmniLYF, and has a background that includes time at Texas Tech University and Grimaldi's Pizzeria. Zoe Financial operates an online referral service connecting individuals and high-net-worth households with third-party registered investment advisers through its Advisor Network, and also provides a Wealth Platform offering reporting, administrative, sub-advisory, and wrap-fee services to RIAs.
Mason C
Series 66
New York, NY
Zoe Financial, Inc.
Mason Coon is a financial advisor at Zoe Financial, Inc. with one year of industry experience and a Series 66 designation. His prior work includes multiple roles at Charles Schwab and employment with AJ Lawn Services. Zoe Financial operates an online referral service that connects individuals and high-net-worth households with third-party registered investment advisers through its Advisor Network, while also providing a separate Wealth Platform that offers administrative and sub-advisory services to RIAs.
Corey M
Series 66
New York, NY
Zoe Financial, Inc.
Corey Moon is a Series 66 licensed financial advisor with two years of industry experience, currently with Zoe Financial, Inc. He previously worked at Equitable Advisors, LLC and has experience with organizations including Instaswim and the Hillsborough YMCA. Zoe Financial, Inc. operates an online referral service that matches individual and high-net-worth users to third-party registered investment advisers within its Zoe Advisor Network, and provides a turnkey asset management platform offering reporting, administrative, and sub-advisory support to participating RIAs. The firm focuses on referrals and platform services rather than directly managing retail client accounts.
Sarah M
Series 66
New York, NY
Zoe Financial, Inc.
Sarah Miller is a financial advisor at Zoe Financial, Inc. with Series 66 credentials and one year of industry experience. Prior to joining Zoe Financial, she worked at AlphaSights and Clinii, and has six years of experience at American University. Zoe Financial operates an online referral service that connects individuals and high-net-worth households with third-party registered investment advisers in its Advisor Network. The firm also provides a Wealth Platform offering reporting, administrative, sub-advisory, and wrap-fee services to RIAs, while its referral service does not manage client assets or charge users for referrals.
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