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Aaron P Cullen

Advisor at Friday Financial — Platteville, WI

Updated today

Credentials

Series 63, Series 65

Experience

13 years

Location

Platteville, WI 53818

Friday Financial logo

Friday Financial

Team

Total advisors

22

Across 4 offices

Clients per advisor

13 Very Low

Avg AUM per client

$1,407,464 High

HNW client ratio

32% Typical

About

Aaron Cullen is a financial advisor with Friday Financial, holding Series 63 and Series 65 credentials and 13 years of industry experience. He previously worked at Honkamp Krueger Financial Services from 2013 to 2026 and has been a partner at Honkamp, P.C., a public accounting firm, since 1997. Cullen also serves as volunteer treasurer on the board of Family Advocates, Inc., a domestic abuse shelter. Friday Financial provides investment management, financial planning, and retirement-plan advisory services to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a Modern Portfolio Theory-based approach, typically using diversified, low-turnover, passively managed portfolios supplemented by model portfolios and allocation software.

Client services

Based on Friday Financial

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Friday Financial

Private / alternative investments Retirement withdrawal strategies Social Security optimization General tax planning College savings (529s, UTMA, etc.)

Occupation focus

Based on Friday Financial

Founder/Business Owner Executive

Demographic focus

Based on Friday Financial

HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $250,000: 1.25% $250,000 - $1,000,000: 1.00% $1,000,000 - $2,000,000: 0.90% $2,000,000 - $5,000,000: 0.70% $5,000,000+: 0.50%

Other

Account minimum: $250,000

Location

See office

Platteville, WI

1 Insight Drive

Platteville WI 53818

Advisors at this office

2

Most active in

Wisconsin

Work history

13 years of industry experience

Friday Financial

2026 - Present • 1 year

Platteville, WI

Honkamp krueger Financial Services

2013 - 2026 • 13 years

Dubuque, IA

ProEquities Inc

2013 - 2020 • 7 years

Platteville, WI

Honkamp, P.C.

1997 - Present • 29 years

Platteville, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Michelle B

Series 65

Mineral Point, WI

Bertram Financial Advisor Services

Michelle Bertram is a financial advisor at Bertram Financial Advisor Services with 19 years of industry experience. She holds a Series 65 designation and has been self-employed since 1997, primarily focused on insurance services. Bertram Financial Advisor Services places advisory clients with third-party money managers and provides financial planning and portfolio management support. The firm uses a model portfolio approach with investments in stocks, bonds, ETFs, and no-load mutual funds, acting as a liaison between clients and third-party managers without exercising investment discretion.

Wealth management Long-term care insurance Founder/Business Owner Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Beverly B

Series 65

Mineral Point, WI

Bertram Financial Advisor Services

Beverly Bertram is a financial advisor at Bertram Financial Advisor Services with 18 years of industry experience. She holds a Series 65 designation and has managed advisory and insurance services through Bertram Financial Group since 2004. In addition to her advisory role, she is a licensed insurance agent, spending a majority of her time in insurance activities. Bertram Financial Advisor Services places clients with third-party money managers, offering financial planning, portfolio management support, and advisor referrals. The firm focuses on model portfolios including stocks, bonds, ETFs, and no-load mutual funds, and performs regular due diligence and client suitability reviews without exercising investment discretion.

Wealth management Long-term care insurance Founder/Business Owner Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
user avatar

Michelle T

PFS™, Series 65

Platteville, WI

Friday Financial

Michelle Thomson Henry is a financial advisor with Friday Financial, holding the PFS™ and Series 65 designations and bringing 12 years of industry experience. She previously worked for Honkamp Krueger Financial Services for 13 years and has been a CPA at Honkamp P.C. since 2002. Friday Financial provides investment management, financial planning, and retirement-plan consulting to individuals, trusts, estates, charitable organizations, businesses, and participant-directed retirement plans. The firm uses a Modern Portfolio Theory-based approach with diversified, passively managed portfolios and employs third-party managers and software to support its investment strategies.

Private / alternative investments Retirement withdrawal strategies Social Security optimization General tax planning College savings (529s, UTMA, etc.) Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
user avatar

John D

Series 65

Platteville, WI

Rosemeyer Management Group

John Drefcinski is a financial advisor at Rosemeyer Management Group with a Series 65 designation and one year of industry experience. His prior roles include positions at Life Time Financial Services, The Insurance Center, and Northwestern Mutual, as well as experience outside the financial industry. Rosemeyer Management Group is a team-based SEC-registered advisory firm serving individuals, trusts, retirement plan sponsors, and other institutions. The firm manages approximately $691 million in client assets and employs a value-oriented, primarily long-only investment approach, tailoring portfolios to individual client needs and utilizing various analytical methods and strategies.

Active portfolio management Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Daniel B

Series 63, Series 65

Platteville, WI

United Advisors America

Daniel Baxter is a financial advisor with United Advisors America and holds Series 63 and Series 65 licenses. He has nine years of industry experience, including roles at Alliance America Corporation and Mutual of Omaha. Outside of his advisory work, he is an insurance agent for Alliance America, focusing on life and health insurance. United Advisors America provides investment management services primarily to individuals near retirement and to pension and profit-sharing plans, offering discretionary and non-discretionary portfolio management along with complimentary financial planning. The firm employs a Modern Portfolio Theory-based investment approach, utilizing customized asset allocations and model portfolios with mutual funds, ETFs, and select exchange-traded products.

Annuities Long-term care insurance Social Security optimization Retirement income strategy Retired
user avatar

Kaley B

Series 66

Platteville, WI

Rosemeyer Management Group

Kaley Bockhop is a financial advisor at Rosemeyer Management Group with five years of industry experience. She holds the Series 66 designation and has worked at RMG Wealth Management, Rosemeyer Management Group, Compeer Financial, and Badgerland Financial. Outside of finance, she owns and operates Kaley's Cattle LLC, a livestock business. Rosemeyer Management Group is a team-based SEC-registered advisory firm serving individuals, trusts, retirement plan sponsors, and institutions. The firm manages approximately $691 million in client assets and employs a value-oriented, primarily long-only investment approach, tailoring portfolios to client needs while incorporating fundamental, technical, and cyclical analysis.

Active portfolio management Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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