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Aaron Maxey

Advisor at Cetera

Updated today

Location

Daytona Beach, FL

Credentials

Series 63, Series 66

Industry experience

26 years

About

Aaron Maxey is a financial advisor with Cetera, holding Series 63 and 66 licenses and bringing 26 years of industry experience. His prior work includes long tenure at Charles Schwab from 2003 to 2022 and roles at Avantax Planning Partners and related entities before joining Cetera in 2025. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, combining advisor-managed accounts with firm-sponsored and third-party model portfolios.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

Daytona Beach, FL

Most active in

Florida · Texas

Work history

Cetera Wealth Services, LLC

2025 - Present (1 year)

Cetera

2025 - Present (1 year)

Cetera

2025 - Present (1 year)

Avantax Planning Partners

2024 - Present (2 years)

Avantax Investment Services, Inc.

2022 - 2025 (3 years)

Avantax Advisory Services

2022 - 2025 (3 years)

Charles Schwab bank

2005 - 2022 (17 years)

Charles Schwab

2003 - 2022 (19 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Seth H

CFP®, Series 63, Series 65, Series 66

Ormond Beach, FL

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Wealth management Passive / index investing Tax-loss harvesting ESG / Sustainable investing
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Series 65

Port Orange, FL

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General retirement planning Retired
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Wealth management Business succession planning Cash flow / budgeting
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Active portfolio management
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Series 63, Series 66

New Smyrna Beach, FL

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Wealth management Real estate investing
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CFA®

Ponce Inlet, FL

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Private / alternative investments Options & derivatives strategies Real estate investing
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