HNW client percentage for Enterprise firms serving clients in Florida

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves: a higher percentage suggests a focus on wealthier clients with more complex financial needs, while a lower percentage points to broader access and potentially more standardized services.

In Florida, among 93 enterprise firms, the median HNW client percentage is 18.97%, slightly below the national median of 20.44%. The distribution ranges from just over 0.07% up to 56.26%, showing considerable variation in client focus across firms. This suggests that while many Florida enterprise firms serve a significant portion of affluent and mass-affluent clients, some lean more heavily toward high-net-worth individuals, and others maintain a broader client base. This variation can reflect different strategic choices—some firms may be early in developing HNW practices, while others intentionally maintain a more inclusive client mix.

For you, understanding a firm’s HNW client percentage offers insight into its typical client profile and service approach. A higher percentage often means higher account minimums and more personalized, complex planning, whereas a lower percentage may indicate more accessible entry points and standardized offerings. There’s no single “right” number; the best fit depends on your financial situation and what kind of advisory relationship you want. Use this metric alongside others to find a firm that aligns with your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.