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Andrew William Rice

Advisor at Ameritas Advisory Services, LLC — Saint Libory, NE

Updated today

Credentials

Series 63, Series 66

Experience

26 years

Location

Saint Libory, NE 68872

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

550

Across 274 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Andrew Rice is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 credentials and 26 years of industry experience. He has been with Ameritas Advisory Services since 2021 and has additional experience operating Midwest Pyrotechnics, LLC since 2008. Outside of financial advising, he is involved in fireworks display setup and execution through his role at Midwest Pyrotechnics, LLC. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account programs and integrates multiple custodial platforms while supporting client portfolios with the assistance of an Investment Committee and third-party partners.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services negotiated or fixed; portfolio advisor program also may charge flat or asset-based fees

Percentage

$0 - $250,000: Up to 2.30% total Advisory Fee (including program and IAR fee depending on program) $250,001 - $500,000: Up to 2.10% total Advisory Fee $500,001 - $750,000: Up to ~1.85% total Advisory Fee $750,001 - $1,000,000: Up to ~1.55% total Advisory Fee $1,000,001 - $3,000,000: Between 1.00% to 1.30% depending on program $3,000,001 - $5,000,000: Between 0.75% to 1.00% depending on program $5,000,001+: Between negotiable and 0.75% program fee plus IAR fee

Commissions

Commission-based variable insurance products sold by IARs registered with affiliated broker dealer AIC; commissions received create conflicts of interest

Project-based

Hourly financial planning and consulting fees up to $500 per hour

Other

Account minimum: Varies by program, see detailed tiers below Minimum fee: Various minimum fees e.g., $40 minimum annual fee in some programs, $50 minimum annual program fee billed monthly prorata, $350 minimum program fee for Ameritas Wealth Platform Fee-only: Financial planning and consulting charged as hourly (up to $500/hour) or flat fees, negotiated or fixed fee schedules; may be one-time or ongoing fees

Location

See office

Saint Libory, NE

1845 6th Rd

Saint Libory NE 68872

Advisors at this office

1

Most active in

Nebraska

Work history

26 years of industry experience

Ameritas Advisory Services, LLC

2021 - Present • 5 years

Lincoln, NE

Midwest Pyrotechnics, LLC

2008 - Present • 18 years

Stromsburg, NE

Rice Investment Resources

2007 - Present • 19 years

St Libory, NE

Ameritas Investment Corp

2007 - Present • 19 years

Lincoln, NE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Angela H

Series 63, Series 66

Saint Libory, NE

Principal Advised Services

Angela Heaton is a financial advisor with Principal Advised Services, holding Series 63 and Series 66 licenses and 20 years of industry experience. She has worked extensively within the Principal Financial Group family, including roles at Principal Life Insurance Company and Principal Bank. Outside of her advisory work, she serves as Secretary for the Saint Libory EMS Squad and is President of the St Libory Catholic Church Council of Catholic Women. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party tools and proprietary models. The firm operates within the Principal Financial Group network, offering access to affiliated products and a discretionary investment management program alongside non-discretionary recommendations.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Michael L

Series 63, Series 66

St Paul, NE

Principal Advised Services

Michael Lynch is an advisor with Principal Advised Services in St. Paul, NE, holding Series 63 and Series 66 credentials and having 21 years of industry experience. He has been affiliated with firms within the Principal Financial Group since 2005, including Principal Life Insurance Company and Principal Financial Services. Outside of his advisory work, Lynch is involved as a horse racing owner and partner. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program. The firm integrates proprietary and third-party methodologies, serves clients within the Principal Financial Group ecosystem, and employs governance and supervision measures to manage conflicts of interest.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Trinity H

Series 65, Series 63

Central City, NE

Independent Advisor Alliance, LLC

Trinity Hawthorne is a financial advisor with Independent Advisor Alliance, LLC, holding Series 65 and Series 63 licenses and bringing two years of industry experience. Prior to joining Independent Advisor Alliance and LPL Financial in 2026, Trinity has held positions at several firms including LPL Financial LLC, KPMG, Ameritas, and Lutz. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, offering asset management, financial planning, and retirement consulting. The firm utilizes a network model with numerous advisory representatives and integrates various portfolio management strategies supported by technology platforms.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Heidi B

Series 65, Series 63

Saint Libory, NE

Principal Financial Services

Heidi Breitkreutz is a financial advisor at Principal Financial Services with 18 years of industry experience. She holds Series 65 and Series 63 designations and has worked in various roles within Principal entities since 2008, including Principal Life Insurance Co. and Principal Securities Inc. Heidi also provides one-on-one retirement consulting for Principal retirement plan participants through Principal Advised Services. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm emphasizes direct advisory programs, financial planning, and retirement plan consulting, with access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Scott B

Series 65, Series 63

Libory, NE

Principal Financial Services

Scott Breitkreutz is a financial advisor with Principal Financial Services, holding Series 65 and Series 63 licenses and 15 years of industry experience. He has worked with Principal Life Insurance Company since 2010 and has held roles at Principal Securities and Principal Advised Services since 2016 and 2024, respectively. In addition to his advisory duties, Breitkreutz serves as an Assistant Vice President responsible for sales of bank deposit products and provides retirement distribution advice to Principal retirement plan participants. Principal Securities offers brokerage and registered investment advisory services to individual investors, retirement plans, trusts, estates, charitable organizations, and corporate clients. The firm emphasizes direct advisory programs, retirement plan consulting, and access to third-party money manager solutions, implementing investments primarily through discretionary arrangements.

Retired Founder/Business Owner
user avatar

Norman W

Series 66

St. Paul, NE

LPL Financial

Norman Wilkins III is a financial advisor with LPL Financial, holding a Series 66 designation and 25 years of industry experience. His career includes roles at Homestead Investments and Securities America, Inc., with over two decades of involvement at Homestead Bank. LPL Financial is a national broker-dealer and SEC-registered investment adviser that offers a wide range of services to individuals, retirement plan participants, banks, trust companies, and institutions, including financial planning and access to various advisory platforms and third-party asset management.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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