HNW client percentage for Enterprise firms serving clients in Nebraska

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold, indicating the firm’s focus and typical client profile. For enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—this metric reveals whether the firm leans toward serving wealthier clients with more complex needs or a broader client base with more standardized services.

In Nebraska, among 58 enterprise firms, the median HNW client percentage is 10.33%, which is notably lower than the national median of about 20%. The distribution shows that most firms in the state serve a smaller proportion of high-net-worth clients, with the upper range reaching around 45%. This suggests that many Nebraska enterprise firms may focus more on affluent and mass-affluent clients rather than predominantly high-net-worth households. The lower median could reflect firms that are either in earlier stages of developing HNW practices or intentionally structured to serve a wider client base with more accessible minimums and streamlined services.

For you, this means that when evaluating enterprise firms in Nebraska, a lower HNW client percentage doesn’t imply lower quality but rather a different client focus. Higher percentages often correspond with firms offering more bespoke, complex planning for wealthier clients, while lower percentages indicate broader access and potentially more standardized offerings. Understanding where a firm falls on this spectrum can help you find an advisor whose services and client focus align with your financial situation and goals. You can use this metric alongside others to make a more informed choice.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Nebraska 58 firms
Very Low 0%-3%
Low 3%-10%
Typical 10%-14%
High 14%-22%
Very High 22%-45%
5th 20th 40th 60th 80th 95th

Median: 10%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Schwab Wealth Advisory
Very Low 0%
168,774
$0
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
Citizens securities, Inc. logo Citizens securities, Inc.
Very Low 0%
44
60,162
$210K
Valic Financial Advisors logo Valic Financial Advisors
Very Low 1%
1,913
292,989
$100K
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Very Low 1%
244
32,532
$550K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Very Low 1%
467
45,194
$210K
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Very Low 2%
553
27,999
$290K
PNC Wealth Management logo PNC Wealth Management
Very Low 2%
3,185
160,885
$180K
SPC logo SPC
Low 3%
832
30,595
$190K
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 3%
1,218
42,497
$49K
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 3%
904
29,363
$450K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Low 4%
1,261
30,867
$260K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Low 6%
1,518
25,351
$270K
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Low 6%
301
5,018
$430K
Empower Advisory Group logo Empower Advisory Group
Low 7%
20,524
293,347
$570K
AE Wealth Management, LLC logo AE Wealth Management, LLC
Low 7%
9,444
127,213
$390K
Ep Wealth Advisors logo Ep Wealth Advisors
Low 8%
1,589
19,618
$2.1M
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Low 9%
4,860
54,810
$230K
Independent Financial Group, LLC logo Independent Financial Group, LLC
Low 9%
2,438
25,896
$470K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Typical 10%
1,082
10,660
$450K
Orion Portfolio Solutions, LLC logo Orion Portfolio Solutions, LLC
Typical 10%
19,151
185,377
$210K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
CWM, LLC logo CWM, LLC
High 14%
7,231
52,263
$880K
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
High 15%
1,791
12,045
$310K
Private Advisor Group, LLC logo Private Advisor Group, LLC
High 16%
22,083
139,740
$300K
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 16%
4,880
30,039
$410K
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
High 19%
3,095
16,313
$240K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High 20%
27,125
132,722
$240K
Guardian Life logo Guardian Life
Very High 22%
17,261
80,267
$230K
Kestra Advisory logo Kestra Advisory
Very High 23%
26,123
115,285
$620K
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Very High 23%
4,425
19,025
$1.6M
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High 25%
2,020
8,083
$5.5M
Prime Capital Financial logo Prime Capital Financial
Very High 25%
5,571
22,129
$850K
ESI Financial Advisors logo ESI Financial Advisors
Very High 26%
3,041
11,897
$220K
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
Very High 27%
18,223
68,135
$550K
NEwEdge Advisors logo NEwEdge Advisors
Very High 27%
13,112
48,809
$810K
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High 31%
4,902
15,740
$2.2M
Allworth financial, L.P. logo Allworth financial, L.P.
Very High 32%
9,283
28,786
$1.1M
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High 34%
27,424
80,986
$1.4M
Independent Financial partners logo Independent Financial partners
Very High 35%
18,190
52,539
$230K
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
Very High 36%
10,429
29,187
$780K
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
Very High 37%
15,578
42,227
$390K
Mariner logo Mariner
Very High 41%
22,322
54,583
$2.1M
Sequoia Financial Group, L.L.C. logo Sequoia Financial Group, L.L.C.
Very High 41%
4,556
11,064
$2.7M
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 42%
100,743
239,764
$410K
Creative Planning logo Creative Planning
Very High 45%
39,511
87,051
$2.1M
Hightower Advisors logo Hightower Advisors
Very High 46%
29,177
62,807
$2.8M
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High 49%
30,177
61,002
$2.6M
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High 53%
18,398
35,044
$2.2M
Cerity partners LLC logo Cerity partners LLC
Very High 58%
14,561
24,945
$4.6M
First Manhattan Co. LLC logo First Manhattan Co. LLC
Very High 63%
3,828
6,080
$5.6M
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
Lido logo Lido
Very High 75%
9,829
13,043
$2.9M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
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