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Ashlee Victoria Merkley

Advisor at Seros Wealth Partners — Gilbert, AZ

Updated today

Credentials

Series 66

Experience

5 years

Location

Gilbert, AZ 85297

Seros Wealth Partners logo

Seros Wealth Partners

Team

Total advisors

8

Across 2 offices

Clients per advisor

55 Typical

Avg AUM per client

$773,539 Low

HNW client ratio

27% Typical

About

Ashlee Merkley is a financial advisor at Seros Wealth Partners with five years of industry experience. She holds a Series 66 designation and has worked at Seros Financial since 2019. Prior to her career in finance, she worked in the retail and service industries. Merkley is also an independent insurance agent. Seros Wealth Partners offers investment advisory and financial planning services to a diverse client base, including high-net-worth individuals, retirement plans, charitable organizations, and businesses. The firm employs a combination of fundamental, quantitative, and technical analysis, utilizing proprietary core models with tactical overlays to tailor portfolios according to clients’ objectives and risk tolerances.

Client services

Based on Seros Wealth Partners

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Seros Wealth Partners

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments

Occupation focus

Based on Seros Wealth Partners

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees range from $500 to $30,000 depending on scope and complexity of services.

Percentage

$0 - $499,999: 1.90% $500,000 - $999,999: 1.85% $1,000,000 - $2,000,000: 1.65% Above $2,000,000+: 1.60%

Commissions

Commission-based compensation for sale of insurance products by advisory professionals who are licensed insurance agents.

Project-based

Hourly fees range from $150 to $400 per hour depending on professional experience.

Performance-based

Performance-based fees charged as a sub-adviser to private investment funds; client must meet minimum asset/liquid net worth requirements to be eligible.

Subscriptions

Annual fees for ongoing financial planning as negotiated between client and firm.

Other

Account minimum: $500,000

Location

See office

Gilbert, AZ

155 E Rivulon Blvd, Suite 304

Gilbert AZ 85297

Advisors at this office

7

Most active in

Arizona

Work history

5 years of industry experience

United Planners Financial Services

2021 - Present • 5 years

Scottsdale, AZ

Seros Financial

2019 - Present • 7 years

Tempe, AZ

Seros Financial LLC

2019 - Present • 7 years

Tempe, AZ

Seros Financial, LLC

2019 - Present • 7 years

Tempe, AZ

Seros Financial

2019 - Present • 7 years

Tempe, AZ

Epic Salon

2017 - 2019 • 2 years

Chandler, AZ

The Paris Market & Brocante

2016 - 2017 • 1 year

Savannah, GA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Don L

CFP®, Series 63, Series 65, Series 66

Mesa, AZ

Larson Wealth Management, LLC

Don Larson is the principal advisor at Larson Wealth Management, LLC in Mesa, Arizona, holding a CFP® designation along with Series 63, 65, and 66 licenses and bringing 20 years of industry experience. He previously worked at Steele Larson Advisors, LLLP for seven years before founding Larson Wealth Management in 2011. Outside of advisory services, he owns and manages a bookkeeping and tax preparation business and serves as secretary and treasurer for AEM International (US) Ltd. Larson Wealth Management provides investment supervisory and consulting services to a diverse client base, including high-net-worth individuals, family offices, corporate and Taft-Hartley employee benefit plans, and charitable organizations. The firm employs customized strategic asset allocations across various equity and fixed income securities, emphasizing mutual funds and ETFs, and offers both discretionary and non-discretionary portfolio management with regular reviews.

Business succession planning Cash flow / budgeting Debt management Life insurance needs analysis Founder/Business Owner Retired Executive
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Nicholas L

CFP®, Series 65

Gilbert, AZ

Kingdom Wealth Advisers

Nicholas Lombardozzi is a CFP® professional with six years of industry experience, currently serving as the sole advisor at Kingdom Wealth Advisers in Gilbert, AZ. His prior experience includes roles at Creative Planning, Keystone Wealth Partners, Edelman Financial Engines, Edelman Financial Services, and Barrows Sollenberger Group. Kingdom Wealth Advisers provides portfolio management and planning services primarily for individual and high-net-worth clients, as well as retirement plan accounts. The firm employs a Modern Portfolio Theory-based approach favoring passive, long-term strategies and offers fiduciary advice to retirement and IRA accounts with documented client risk tolerance and investment policies.

Passive / index investing Real estate investing Annuities
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Tanner E

Series 65

Queen Creek, AZ

Stride Wealth LLC

Tanner Erickson is a financial advisor at Stride Wealth LLC in Queen Creek, AZ, holding a Series 65 designation. He has one year of experience with Stride Wealth and additional background in consulting and other roles at West Monroe Partners, University of Utah, and several other organizations. Erickson divides his professional time between his advisory role and external employment, as well as maintaining other business ventures. Stride Wealth LLC provides portfolio management and comprehensive financial planning services to individuals, families, trusts, small businesses, and institutional clients. The firm employs a blend of fundamental, quantitative, and qualitative analysis and offers both discretionary and non-discretionary services, integrating custodial reporting and conducting quarterly account reviews.

General retirement planning Income planning Real estate investing Passive / index investing Founder/Business Owner Retired
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Addison T

CFP®, Series 66

Gilbert, AZ

Build Wealth Partners

Addison Taylor is a CFP® and holds a Series 66 license with five years of industry experience. He is the sole advisor at Build Wealth Partners, an independent firm he joined in 2025. His prior experience includes roles at Vanguard and various business ventures including Caldwell County BBQ LLC. Build Wealth Partners serves individuals, high-net-worth clients, and businesses by combining wealth management, financial planning, and business consulting. The firm offers discretionary portfolio management, tax-aware planning, and business-focused services, emphasizing integrated engagements and aligning investment strategies with Modern Portfolio Theory.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Executive Mid-Career Professionals
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David I

Series 66

Chandler, AZ

Vibrant Wealth

David Ingle is a financial advisor at Vibrant Wealth with 12 years of industry experience. He holds a Series 66 designation and has worked at Barrett Financial LLC and Vibrant Wealth Advisors LLC. Outside of his advisory role, he is also an independent insurance agent, dedicating a significant portion of his time to this activity. Vibrant Wealth is an independent advisory firm offering discretionary asset management, financial planning, and a subscription-based financial coaching platform. The firm serves individuals, small businesses, trusts, estates, pooled vehicles, and charities, tailoring its investment approach to client objectives through fundamental and technical analysis, asset allocation, and risk management.

General tax planning General estate planning guidance Cash flow / budgeting
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Benjamin C

Series 65

Gilbert, AZ

Coats Wealth Management

Benjamin Coats is the sole advisor at Coats Wealth Management in Gilbert, AZ. He holds a Series 65 designation and has prior work experience at Granite Lake Partners, Ascend Software, and Happy Paws Veterinary Partners. Coats Wealth Management is a registered investment adviser offering discretionary portfolio management, financial planning, and investment consulting to individuals, families, small business owners, professionals, and institutional clients. The firm employs a fundamental analysis approach with diversified asset allocation and provides client oversight through regular reviews and quarterly performance reports.

General retirement planning General estate planning guidance General tax planning Retired Founder/Business Owner
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