Seros Wealth Partners
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$341,130,903
Clients
441
Advisors
8
across 2 offices
About
Seros Wealth Partners provides investment advisory and financial planning services to individuals (including high-net-worth clients), retirement plans, charitable organizations, and businesses, managing discretionary portfolios for about 441 clients with roughly $359 million in assets under management. The firm offers both discretionary and non‑discretionary portfolio management, ongoing and project-based financial planning, ERISA/qualified-plan advisory options (including non‑discretionary 3(21) and discretionary 3(38) services), and acts as a sub‑adviser to private funds.
Seros tailors portfolios to clients’ objectives and risk tolerances using a mix of fundamental, quantitative, optimization and technical analysis and implements a set of proprietary core models (P3–P6) with tactical overlays such as a Targeted Equity (defined‑outcome) sleeve and a Bull/Bear risk‑managed sleeve. The firm uses third‑party platforms and sub‑advisers (for example, SyntheticFi) to implement strategies, prepares periodic performance reporting, and monitors accounts at least annually or more often when client circumstances change.
What is distinctive for a firm of this size is that Seros’s advisory professionals are insurance‑licensed and the firm has an affiliate insurance agency (Seros Insurance), which creates potential referral and commission conflicts disclosed in the brochure. The firm also describes negotiated annual ongoing planning fees (a subscription‑style arrangement) and participates as a sub‑adviser to private funds with performance‑based compensation, and it publishes model allocations and provides performance reporting through third‑party vendors.
Client services
Expertise
Occupation focus
Fee options
Fixed fees range from $500 to $30,000 depending on scope and complexity of services.
$0 - $499,999: 1.90% $500,000 - $999,999: 1.85% $1,000,000 - $2,000,000: 1.65% Above $2,000,000+: 1.60%
Commission-based compensation for sale of insurance products by advisory professionals who are licensed insurance agents.
Hourly fees range from $150 to $400 per hour depending on professional experience.
Performance-based fees charged as a sub-adviser to private investment funds; client must meet minimum asset/liquid net worth requirements to be eligible.
Annual fees for ongoing financial planning as negotiated between client and firm.
Account minimum: $500,000
Main office
See office155 E Rivulon Blvd, Suite 304
Gilbert AZ 85297
Advisors at this office
7
Offices (2)
Most active in
Arizona · California · Colorado · New Mexico · Texas
Also doing business as
Seros Financial, LLC · Seros Wealth Partners
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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