Seros Wealth Partners logo

Seros Wealth Partners

Updated today

Client AUM

$341,130,903

Clients

441

Advisors

8

across 2 offices

About

Seros Wealth Partners provides investment advisory and financial planning services to individuals (including high-net-worth clients), retirement plans, charitable organizations, and businesses, managing discretionary portfolios for about 441 clients with roughly $359 million in assets under management. The firm offers both discretionary and non‑discretionary portfolio management, ongoing and project-based financial planning, ERISA/qualified-plan advisory options (including non‑discretionary 3(21) and discretionary 3(38) services), and acts as a sub‑adviser to private funds.

Seros tailors portfolios to clients’ objectives and risk tolerances using a mix of fundamental, quantitative, optimization and technical analysis and implements a set of proprietary core models (P3–P6) with tactical overlays such as a Targeted Equity (defined‑outcome) sleeve and a Bull/Bear risk‑managed sleeve. The firm uses third‑party platforms and sub‑advisers (for example, SyntheticFi) to implement strategies, prepares periodic performance reporting, and monitors accounts at least annually or more often when client circumstances change.

What is distinctive for a firm of this size is that Seros’s advisory professionals are insurance‑licensed and the firm has an affiliate insurance agency (Seros Insurance), which creates potential referral and commission conflicts disclosed in the brochure. The firm also describes negotiated annual ongoing planning fees (a subscription‑style arrangement) and participates as a sub‑adviser to private funds with performance‑based compensation, and it publishes model allocations and provides performance reporting through third‑party vendors.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees range from $500 to $30,000 depending on scope and complexity of services.

Percentage

$0 - $499,999: 1.90% $500,000 - $999,999: 1.85% $1,000,000 - $2,000,000: 1.65% Above $2,000,000+: 1.60%

Commissions

Commission-based compensation for sale of insurance products by advisory professionals who are licensed insurance agents.

Project-based

Hourly fees range from $150 to $400 per hour depending on professional experience.

Performance-based

Performance-based fees charged as a sub-adviser to private investment funds; client must meet minimum asset/liquid net worth requirements to be eligible.

Subscriptions

Annual fees for ongoing financial planning as negotiated between client and firm.

Other

Account minimum: $500,000

Main office

See office

155 E Rivulon Blvd, Suite 304

Gilbert AZ 85297

Advisors at this office

7

Most active in

Arizona · California · Colorado · New Mexico · Texas

Also doing business as

Seros Financial, LLC · Seros Wealth Partners

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jill B

Series 63, Series 65

Gilbert, AZ

Seros Wealth Partners

Jill Baumes is a financial advisor with Seros Wealth Partners in Gilbert, AZ, holding Series 63 and Series 65 licenses and 16 years of industry experience. She has been associated with Seros Financial LLC and United Planners' Financial Services since 2013 and has ownership interests in non-investment related entities including Opulence Fund, LLC and Lala's Bay LLC. Seros Wealth Partners provides investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and businesses. The firm manages discretionary portfolios for approximately 441 clients using proprietary core models combined with tactical overlays and offers both discretionary and non-discretionary management alongside ERISA/qualified-plan advisory services.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Ashlee M

Series 66

Gilbert, AZ

Seros Wealth Partners

Ashlee Merkley is a financial advisor at Seros Wealth Partners with five years of industry experience. She holds a Series 66 designation and has worked at Seros Financial since 2019. Prior to her career in finance, she worked in the retail and service industries. Merkley is also an independent insurance agent. Seros Wealth Partners offers investment advisory and financial planning services to a diverse client base, including high-net-worth individuals, retirement plans, charitable organizations, and businesses. The firm employs a combination of fundamental, quantitative, and technical analysis, utilizing proprietary core models with tactical overlays to tailor portfolios according to clients’ objectives and risk tolerances.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Jeffrey W

Series 63, Series 65, Series 66

Gilbert, AZ

Seros Wealth Partners

Jeffrey Wilcock is a financial advisor at Seros Financial, LLC in Tempe, Arizona, holding Series 63, 65, and 66 licenses with 36 years of industry experience. He has worked with United Planners' Financial Services and operates Wilcock Financial LLC. Seros Financial, LLC is an SEC-registered advisory firm managing approximately $301 million for over 500 clients, including individuals, pension plans, and charitable organizations. The firm employs a multi-disciplinary investment process incorporating fundamental, quantitative, and technical analysis, offering both discretionary and non-discretionary portfolio management alongside financial planning and ERISA-focused services.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Joshua M

Series 63, Series 66

Highlands Ranch, CO

Seros Wealth Partners

Joshua Magnus is a financial advisor at Seros Wealth Partners with 14 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Authentic Counsel, Northwestern Mutual, and Wells Fargo Advisors. Outside of advisory work, he is a licensed insurance agent and manages a property management business. Seros Wealth Partners provides investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and businesses. The firm offers discretionary and non-discretionary portfolio management, various financial planning options, and uses proprietary core models combined with tactical overlays to tailor portfolios to client objectives and risk tolerances.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Kaitlyn M

Series 65

Gilbert, AZ

Seros Wealth Partners

Kaitlyn Morgan is a financial advisor with Seros Wealth Partners in Gilbert, AZ, holding a Series 65 credential and having three years of industry experience. Prior to joining Seros Financial in 2026, she worked at Sevensuede Investments for three years and has experience in the beauty industry with Viori Beauty. Seros Wealth Partners provides investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and businesses, managing approximately $359 million in assets for about 441 clients. The firm customizes portfolios based on client objectives and risk tolerances using a combination of fundamental, quantitative, and technical analysis alongside proprietary models and tactical overlays.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Whitney H

Series 65

Gilbert, AZ

Seros Wealth Partners

Whitney Hendricks is a financial advisor with Seros Wealth Partners in Gilbert, AZ, holding a Series 65 designation and two years of industry experience. Prior to joining Seros Financial in 2026, Whitney worked at Sevensuede Investments for two years and was a homemaker for eight years. Seros Wealth Partners offers investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and businesses, managing discretionary portfolios for approximately 441 clients with about $359 million in assets. The firm employs a blend of fundamental, quantitative, optimization, and technical analysis to tailor portfolios and utilizes proprietary core models alongside tactical overlay strategies.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Sherod B

Series 63, Series 66

Gilbert, AZ

Seros Wealth Partners

Sherod Bigelow is a financial advisor at Seros Financial, LLC in Tempe, AZ, holding Series 63 and Series 66 licenses with 24 years of industry experience. He has been with Seros Financial since 2011 and has also worked at Newmark Capital Management, LLC. Additionally, he serves as a notary public in Arizona, a role he has maintained since 1999. Seros Financial, LLC is an SEC-registered advisory firm managing approximately $301 million for over 500 clients, including individuals, pension plans, charitable organizations, and businesses. The firm employs a multi-disciplinary investment process combining fundamental, quantitative, and technical analysis, offering discretionary and non-discretionary portfolio management alongside a range of financial planning and ERISA-focused services.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
user avatar

Jeremy S

Series 63, Series 65

Gilbert, AZ

Seros Wealth Partners

Jeremy Smith is a financial advisor at Seros Financial, LLC in Tempe, AZ, holding Series 63 and Series 65 licenses with 18 years of industry experience. His career includes ownership and management roles in several business ventures, including construction, business operations management, and real estate sales and lending. Outside of finance, he serves as an assistant football coach at Snowflake High School. Seros Financial, LLC is an SEC-registered advisory firm serving individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a multi-disciplinary investment approach combining fundamental, quantitative, and technical analysis, and offers discretionary and non-discretionary portfolio management alongside various financial planning and ERISA-focused plan services.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Private / alternative investments Founder/Business Owner Executive
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