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Brad Paul Tatar

Advisor at Greenup Wealth — Bradenton, FL

Updated today

Credentials

Series 63, Series 66

Experience

18 years

Location

Bradenton, FL

Greenup Wealth logo

Greenup Wealth

Team

Total advisors

21

Across 11 offices

Clients per advisor

46 Low

Avg AUM per client

$919,187 Typical

HNW client ratio

30% Typical

About

Brad Tatar is a financial advisor at Greenup Wealth in Bradenton, FL, with 18 years of industry experience. He holds Series 63 and Series 66 designations and has worked at Greenup Street Wealth Management since 2021. His prior experience includes roles at Spotlight Asset Group, TD Ameritrade, and Scottrade. Greenup Wealth provides portfolio management and financial planning to individuals, charitable organizations, and businesses, employing a variety of analytical methods and investment strategies. The firm serves both discretionary and non-discretionary accounts and incorporates third-party advisers and specialized tools to manage client assets.

Client services

Based on Greenup Wealth

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Greenup Wealth

Options & derivatives strategies Active portfolio management Private / alternative investments

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Fee options

Fixed

Flat fee financial planning: $3,000 (negotiable)

Percentage

$0 - $500,000: 1.25% $500,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.45%

Subscriptions

Financial planning subscription fee: $250 per month

Other

Fee-only: Financial planning fees: $250 per month (monthly basis) or flat fee $3,000 (negotiable, at firm's discretion)

Location

See office

Bradenton, FL

Bradenton FL

Advisors at this office

1

Most active in

Florida · Texas

Work history

18 years of industry experience

Greenup Street Wealth Management

2021 - Present • 5 years

Ann Arbor, MI

Greenup Street Wealth Management LLC

2021 - Present • 5 years

Ann Arbor, MI

Spotlight Asset Group, Inc.

2019 - 2021 • 2 years

Oakbrook Terrace, IL

TD Ameritrade, INC.

2018 - 2019 • 1 year

Sarasota, FL

TD Ameritrade Investment Management, LLC

2018 - 2019 • 1 year

Omaha, NE

Scottrade

2006 - 2019 • 13 years

St. Louis, MO

Scottrade, inc.

2006 - 2019 • 13 years

Tampa, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Tim R

CFP®, Series 63, Series 65

Lakewood Ranch, FL

Reik Wealth Management, Inc.

Timothy Reik is a CFP® professional with 28 years of experience in the financial services industry. He has operated Reik Wealth Management since 2005. Reik Wealth Management serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, and institutional entities. The firm offers financial planning discretionary investment consulting, utilizing asset-allocation analysis and firm research to develop tailored financial plans and investment recommendations.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Annuities Doctor or Medical Professional Retired Dentist Self-Employed Founder/Business Owner Approaching retirement Retired Baby Boomers (Born 1946-1964) Divorced Christian Faith Based

Roman S

CFP®, Series 63, Series 65

Sarasota, FL

Cambria Wealth Management

Roman Spear is a CFP® professional with four years of industry experience, currently serving as a financial advisor at Cambria Wealth Management in Sarasota, FL. His work history includes roles at Charles Schwab & Co., Pensionmark Financial Group, and Equitable Advisors. Cambria Wealth Management provides fee-based discretionary portfolio management and financial planning to individuals, trusts, estates, charitable organizations, and business entities, serving both high-net-worth and non-HNW clients. The firm employs a tactical allocation strategy and manages portfolios on a discretionary basis with a focus on risk management.

Divorce financial planning Income planning Retirement plans for business owners (SEP, solo 401k) Approaching retirement
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Hunter S

Series 63, Series 65, Series 7

Sarasota, FL

Walsh & Associates, LLC

Hunter Smith is a Client Relationship Manager and Financial Paraplanner at Walsh & Associates, LLC with Series 63, Series 65, Series 7 and the Financial Paraplanner Qualifed Professional designation with three years of industry experience. Walsh & Associates serves individuals, trusts, estates, charitable organizations, and employer retirement plans, providing portfolio management, financial planning, and retirement plan consulting. The firm manages approximately $660 million on a discretionary basis through an eight-advisor team and employs strategies that combine asset allocation with fundamental, quantitative, and qualitative security analysis.

Founder/Business Owner Approaching retirement Retired Intergenerational Families Established Professionals Widow/Widower
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Carolina M

ChFC®, Series 66

Sarasota, FL

Greater Financial

Carolina Martinez is a ChFC® credentialed financial advisor with four years of industry experience. She is the sole advisor at Greater Financial, an independent firm she has been associated with since 2026. Her prior experience includes roles at Bison Wealth, LLC, The Pacific Financial Group, Inc., Royal Alliance Associates, INC., and LPL Financial LLC. Alongside her advisory work, she is involved with John 15:13 LLC dba Cashflow with Carolina. Greater Financial serves individual investors, high-net-worth individuals, trusts, and business entities without requiring a minimum account size. The firm offers wealth strategy and discretionary portfolio management, financial planning, and educational programs such as digital courses and group coaching, using methodologies like Modern Portfolio Theory and technical analysis.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Women Professionals Parents
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Robert L

Series 63, Series 65

Sarasota, FL

Retirement Money Management

Robert Lee is a financial advisor at Retirement Money Management with 43 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at firms including Cetera Wealth Services, LLC and Girard Securities, Inc. Lee is also involved in insurance sales through his ownership of Lee Financial of Sarasota, Inc. Retirement Money Management provides lifestyle counseling, goal-based financial planning, and nondiscretionary portfolio management for individual and institutional clients. The firm combines a global macroeconomic asset-allocation framework with fundamental and technical analysis, managing most assets nondiscretionarily and offering additional services such as consulting and insurance-related advice.

General retirement planning Income planning
user avatar

Michael P

Series 65, Series 66

Sarasota, FL

Whitehall Row Advisory, LLC

Michael Preble is a financial advisor at Whitehall Row Advisory, LLC with five years of industry experience. He holds Series 65 and Series 66 licenses. Prior to his current role, he worked at Bridge Angel Investors and has additional experience with Hestia Management, LLC, Tibbetts Family Holding Co., LLC, Camargo Capital, LLC, and Cue Financial Group, Inc. Outside of Whitehall Row Advisory, he is involved in managing a wind-down private fund and providing due diligence for an angel investment group. Whitehall Row Advisory offers outsourced chief investment officer services, independent investment committee support, and project-based consulting primarily for ultra-high-net-worth families, family offices, and foundations. The firm employs a research-driven approach focused on asset allocation, manager diligence, and direct alternative investments, operating strictly in an advisory capacity without taking custody of client assets.

Private / alternative investments Real estate investing Wealth management Business exit / sale strategy Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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